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Published by JPE Advertising

Volume 1 - Issue 127 - Monday, Feb 7, 2004

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Greetings From The WebPro Times Ezine

What a day!
The weather's grand all over the net.

Welcome to The WebPro Times. The ezine where business people,
opportunity seekers, entrepreneurs and professional marketers meet.

Delivered Mondays

Our Format for the WebPro Times is:

--> Editors Article
--> Guest Article (as they are approved)
--> Janes Jingle
--> Contest of the Day (win prizes)
--> Smart Tip of the Day
--> Smart Resources of the Day
--> Smart Freebie of the Day
--> Continuing Saga of J and P (NEW - listen in)
--> Feedback

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Editors Article


Last week we told you about John, one of our instant cash magnet members, who really tried to put a site together to help himself sell ICM memberships. He was so enthusiastic and willing to put in the effort we agreed to help him.

Here's John's site now

We think he did just great.

Now that he has a good sales site what does John need to do now to generate sales?

Did I hear you say, "Advertise?"

Good answer.

John needs traffic. Visitors who see what he is offering and can make an decision based on what they see and like about his offer.

But the real question is...

What kind of traffic?

There are many ways to get traffic. Classified ads, ezine ads, targeted traffic, solo ads, search engine listings and so on. But what kind of traffic should John focus on right now?

If this was our site, we would focus on strategic links.

The world wide web is all about links. Take a look at any search engine. What is it? It's a collection of links to sites on the web. Links are extremely important.

We hear that Corey Rudl earns in excess of $2 million dollars a year.

Are you surprised, astounded?

Well you shouldn't be. This may sound like a lot of money but when you factor in that Corey has over 9,000 websites linking to his site, all sending him mass traffic, these results, while beyond the norm, are simply a result of his linking strategy.

This is targeted traffic at it's best.

The people who click through from these other sites, do so because they want to see what Corey is offering. They are interested enough to find out more info and eager enough to read the info on his site. These are warm targeted prospects. The best kind you can get.

How do you develop a links strategy?

Step 1 - First you need a reciprocal links script. Here are a few good ones.
Script 1
Script 2
Script 3

If you don't know how to set these up or install them please ask the script developers to help you.

Step 2 - Go to Google.com and type in some key words or phrases that are relevant to your site. In John's case we would look at words and phrases like (viral, viral advertising, random cash, earn money, instant cash, advertise virally and so on.

Now look at the results for reach of these words and phrases and go to the websites that are listed in the top 20 sites. Add their links to your links page and then contact the webmasters of these sites and ask them if they'd like some extra FREE traffic in exchange for them placing a link to your site in a prominent place on their website.

Make sure the sites you select or what they offer are not in direct competition with your product or service. For example a viral advertising site could successfully link to other advertising service providers.

If you select your linking partners carefully you will end up with a lot more traffic and sales, plus you will also develop strategic alliances you can do other JV's with.

Step 3 - Create some articles about your marketing plan and website and start submitting them to places looking for free articles. A Google search on free article submissions should reveal what you are after.

There are, of course, a lot more ways to get strategic link partners but this should give you a great head start.

As a good friend of ours once said...

"He who has the most links, WINS."


For our new readers: You should know: We always end our articles with a jingle to emphasize the point. You can capture the essence of our articles in the Jane's Jingle section every week.

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Janes Jingle

Jane's Jingle is the summary and conclusion of the editors article and generally captures it's essence so if you need to cut to the chase, you can always skip straight to the jingle :-)


Once you know what to sell
Set up your traffic and do it well
Link with everyone you meet
If at the table you want a seat
Talk to everyone you know
And watch your business quickly grow.

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Guest Article

Skyrocket Website Traffic With "OPT" - by Jim Edwards
(c) Jim Edwards - All Rights reserved http://www.thenetreporter.com =====================================

If you are looking for an immediate increase in your website traffic, and you don't want to shell out a lot of money for pay-per-click search engines, I'll let you in on a secret that has helped me make many sales and build large lists very quickly with zero cash up-front: it's called "OPT" (Other People's Traffic). Other website operators have the targeted website visitors you need right now - you just have to convince them to funnel some of it your way.

Your mission is to find people who can refer you their traffic either for a percentage of the sale, a flat fee, a trade for services, or on a per- click basis. NOTE: I prefer to pay people a big percentage of the sale - as much as 50% - because it has the lowest risk for me as the merchant. I only pay when a sale is made and, therefore, I make it well worth someone's while to work with me. That's the whole idea behind a successful affiliate program.

The quickest way to find people who can refer you traffic is to take inventory of whom you know. Who operates a site drawing the type of visitors you need? For example, if you have a website that sells fishing lures, then you want to find ezines, websites, and discussion groups dealing with fishing rods, tackle boxes, fish hooks, fishing trips, fishing supplies, etc. Get the picture?

Once you have exhausted the list of people you know, go to the search engines and do a search for the keywords that would bring targeted traffic to your site. Make a list of the websites that rank well in those searches and approach those individuals with related, but non-competing sites about a traffic deal.

To continue the above example, that means go to the search engines and do searches for "fishing rods", "fishing trips" and related keywords to your site to find others who already have the traffic you need, but who don't directly compete with you. Try to work all your agreements on a traffic trade or per- sale basis first so you won't have to pay any cash out of pocket until after a sale is made.

If you don't have any traffic to trade, or they don't want to get paid by the sale only, then you should negotiate a per-click or per-signup deal. Paying by the click or by the signup means you only pay when a visitor comes to your site or signs up to receive your newsletter or other information. With this structure you only pay for performance and don't waste any money on advertising that doesn't directly result in bringing visitors to your site.

You have 3 main choices for funneling another site's traffic to yours: endorsed mailings, pop-up windows, and link trades.

1. Endorsed Mailings: Endorsed mailings are by far the best way to funnel traffic from another site. A well-written endorsement letter by a website operator who already has a relationship with people who can buy from you is often worth its weight in gold. An effective endorsed mailing can result in traffic, sales, and money in your pocket within just a few hours of sending it.

2. Pop-Up Windows: Focused "pop-up" windows represent the next fastest way to funnel traffic to your site. When used incorrectly, pop-up windows create an annoying distraction for web surfers. Make sure your pop-up windows are relevant to exactly what visitors came to your site for in the first place! My experiments have shown that a "pop-under" works best. This is where your website pops behind the other person's page. Go to http://www.7dayebook.com for an example. You'll see my other ebook, "eBook Secrets Exposed," pop *under* the 7 Day eBook site. When the visitor is finished viewing the main page and closes it... your page is right there! TIP: For maximum sales, make sure that your page is closely related to the page that is referring traffic to you.

3. Link Trades: The next way to funnel traffic from other sites is using "Reciprocal Links" - which is a fancy way of saying trading links with someone. Make sure you negotiate a high profile spot for your link on the other person's site. Creativity is key when negotiating with other websites to steer some or all of their traffic your way.

Show them how sending you traffic will make them money through affiliate commissions, how their readers will appreciate being introduced to new and valuable products (yours), or how you can open a new stream of income for them by paying them a few cents for every unique visitor they refer to you.

They win by making extra money and making their customers happy. You win by attracting traffic to your site that is focused and highly targeted to your offers. Creating win-win scenarios like these will cause people to jump at the chance to work with you and send you all the "OPT" you can handle.

Jim Edwards & David Garfinkel are co-authors of the NEW
"eBook Secrets Exposed": How to Make MASSIVE Amounts of
Money - In Record Time - With Your Own eBook! WHY are some
people getting positively RICH selling ebooks? Click Here Now ==> http://www.ebooksecretsexposed.com

Want to get noticed? Submit an article for review and if your article is just
what our readers need to hear, we will include it here in our guest experts
spot. Your articles must be on some aspect of online marketing that works.

Submit your articles here.

You could become quite well known.

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Contest of the Day

Contest Winners Jan 25 - issue 126

Last weeks contest question.

What is meant by the term "Back End Marketing?"

And the Correct Answer is:

This week we have 3 great answers so we put them on a separate page for you to read.
See the answers here

Contest Winner: Mike Miller
Won a Free ad to 5000 contact addresses.

This Weeks Contest Question:

Who won superbowl Number 12?

This Weeks Prize: A Free ad to 5000 contact addresses.

Send your answers to...

Contest Rules: First correct entry received wins.

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Smart Tip of the Day

Using Drama to Make Your Website Copy and Ads Sizzle
by Phil Basten (copyright 2004, http://jpeadvertising.com/
You and I are emotional creatures...
We human beings are emotional creatures. We respond more favorably to stories that are entertaining, informative and full of drama.
Drama is often under used...
When you add drama to your ads or website copy you give your readers and visitors a reference or starting point. Something they can identify with, and often something they want to know more about. Adding dramatic stories can increase sales faster than most other methods of advertising.
Tell your story and tell it well...
So you have a product or a service you want to tell others about. Use drama to tell a story about your product or service. Your advertising will be much more effective and achieve much better results. Tell your story well and the results may surprise you. This is one of the reasons testimonials are so powerful. People identify easily with other peoples reactions and feelings about a product or service

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Smart Resources of the Day

Recommendation & Review:
WebPro Times 10 Star rating.

"Target the wrong keywords and all your efforts will be in vain."
Some people achieve a top 10 placement in a major search engine and get plenty of traffic. Others do the same but get nothing. Why? Simple. The first group selected keywords that many people are searching on, and the second did not!

Here's an online service that will help you target the right keywords, get higher rankings and earn more profits. Click here now...

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Smart FREEBIE of the Day

Anyone Need FREE Marketing Tools?

Here's a neat site with all kinds of free tools you can use to enhance your website, increase your traffic, and improve your online marketing as well as your bottom line profits. Click here now

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The Continuing Saga of J and P - Now in audio...

This week you can either read the continuing saga of J and P or you can listen in on it instead. We just thought you'd like to hear the unique mix of J's raspy, loud, New York Accent and P's softer, more laid back approach... Either way turn up your speakers and have some fun with us today...


Yes, J?

What's that expression you have here? "get out of the road or something!"

Yeah J, That's the one we use.

And isn't there an expression like, "back the truck up?"

Yep, heard of that one too.

Well, I was just thinking that if you back the truck up and there's lot's of traffic you'd need to get out of the road fast...

J, what are you waffling on about?

Well P, the way I figure it, getting traffic to your website is great but you need to be careful what kind of traffic you get because you might get into a traffic jam and then you'd have to back the truck up to get out of the road...


Yes P?

Traffic, cars, trucks, getting out of the road.. I don't think you've got all your tires on the road today.


Yes J

don't start...

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Reader Feedback

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Email us here...

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Web Pro Times is Published by
Jane Mark & Phil Basten
JPE Advertising

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Suite 8, 9 Holdfast Promenade, Glenelg, South Australia
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