Phil Basten, President of JPE Advertising. A good friend once described him as having more ideas than a dog has fleas. He is an innovating, insightful, product generating, marketing machine. His focus is developing products and services that work online. His favorite phrase is. "Don't tell me it can't be done, tell me how we can make it happen."

Phil has extensive knowledge in marketing, counseling, and sales training. His qualifications range from being a charter member of the Australian Institute of professional counselors and a holder of their highest diploma, to a certification in the Australian version of "Train the Trainer," which simply means, he teaches people sales training methods and techniques so they can train others.

Phil also has extensive marketing experience having been involved in the advertising agency industry in Australia for more than 25 years working for such prestigious companies as Ogilvy & Mather and Fortune Advertising. He is known as one of Australia's Leading Advertising and Marketing Experts.

These vastly different fields have given Phil a unique insight into what makes people tick, what they basically want, why they behave the way they do and, how you modify that behavior by pushing the right buttons and asking the right questions.

Phil takes care of technical support, website design, product and concept development.

currently has an active catering cart business in Central Park. You guessed it, it's called, "Janes."

Like, Phil she has extensive knowledge of peoples needs and behavior patterns having received her masters in psychology from the New School for Social Research in New York and a BA from Brandise University in Massachusetts. This training and her extensive business background have given Jane a unique perspective into both doing business on the internet and discovering what people want by asking the right kinds of questions.

Jane takes care of customer service and marketing. To her every client, large or small, is treated as a VIP.


Our Motto at JPE Advertising is:

"Help others succeed first and you guarantee your own success."