Special Guest
Article
Benefits vs. Features, Part 2 So
what! Vs. Oh, really!
By Wayne Knazek, The Net Trainer (a.k.a. TNT)
Lets take a look at YOUR program! Make a list of important features. I
wonder what will happen when you tell a prospect about a feature that YOU feel is
important. Hmmmmmmm
Proven facts (features) about our company and products . . .
I want to tell you about our company, products and program.
- Fastest
growing off line company of its kind in the world.
- Absolute
best (hi tech / nutritional / service) products available.
- Products
everyone needs and should be using.
- Competitively
priced.
- Wide
variety of products. We have something for everyone!
- Only
one (or a few) product(s)! Were focussed!
- The
best, most lucrative compensation plan in the industry!
- Powerful
leadership. The best in the industry.
- Outstanding
training!
- Totally
Net driven so you can build on the Internet!
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OK, now lets let our prospects know what WE think they
should know.
FEATURE #1. . .
TNT: Bob, were the fastest growing off line company of its kind in the
world.
Bob: So what? Who says so? Who are YOU?!? Whats in it for me?
BENEFIT #1 . . .
TNT: Bob, if youre going to succeed, you need to be with a company that has
a good image. One thats easy to promote. One with credibility. So you can begin to
make a profit fast. Do you agree with that?
Bob: Sure.
TNT: Did you know there was a study recently by one of the largest
marketing evaluation companies in the world? We were rated the fastest growing off line
company in the world?
Bob: Oh, really?
TNT: Is that something that you personally feel is important about a
program you would choose to work
Bob: Yes, it is.
FEATURE #2 . . .
TNT: Bob, we have the absolute best (hi tech / nutritional / service) products
available.
Bob: So what? Who says so? Who are YOU?!? Whats in it for me?
BENEFIT #2 . . .
TNT: If youre like me, the quality of
the products is an important factor. If were going to be successful, our products
must be the absolute best that money can buy. Bob our company just announced their annual
statistics. I was really excited when I read the report. We had a 92% customer retention
rate last year.
Bob: Oh, really!
TNT: Can you see how that could help you if you were working with me in
this program?
Bob: I sure can.
FEATURE #3 . . .
TNT: Bob, we have the products everyone needs and should be using.
Bob: So what? Who says so? Who are YOU?!? Whats in it for me? How
do you know I need your products?
BENEFIT #3 . . .
TNT: Bob, this is something I found out just
before I made the decision to join my program. It was something that was important to me,
personally.
At first I didnt know if I even needed products like we have. But then I found out
that our products appealed to a large majority of the people. When I realized that so many
people, people just like you and me needed our products, and wanted our products, I knew I
found a winner.
Bob: Oh, really! I can understand that.
FEATURE #4 . . .
TNT: Bob, our products are competitively priced.
Bob: So what? Who says so? Who are YOU?!? Whats in it for me?
BENEFIT #4 . . .
TNT: Ya know what else I found out about our
products, Bob? I found out that even though they are rated so high, theyre still
priced so the average person can use them.
Bob: Oh, really! How much are they?
TNT: Well, Ill go over that in just a bit. You see, as a member,
your prices will be lower than your customers. That makes sense, right?
Bob: Sure!
FEATURE #5 . . .
TNT: Bob, we carry a wide variety of products. We have something for
everyone!
Bob: So what? Who says so? Who are YOU?!? Whats in it for me?
BENEFIT #5 . . .
TNT: Heres something I really got
excited about! We have a complete product line. So every time I talk to a new customer, I
know that Ill have something special to meet their needs.
Bob: Oh, really?
FEATURE #6 . . .
TNT: Bob, we carry only one (only a few) product(s)! Were focussed!
Bob: So what? Who says so? Who are YOU?!? Whats in it for me?
BENEFIT #6 . . .
TNT: Heres something I really got
excited about! A lot of companies have way too many products. That makes it difficult for
new marketers to learn the business. And many of those products dont sell much any
way. When we started out, we decided to offer only the best products available. We decided
to study the market, and offer only what we knew would be very easy to market. So that our
members could get into profit quickly.
Bob: Oh, really!
FEATURE #7 . . .
TNT: Bob, we have the best, most lucrative compensation plan in the
industry!
Bob: So what? Who says so? Who are YOU?!? Whats in it for me?
BENEFIT #7 . . .
TNT: Ya know, nearly all compensation plans are the same. Or at least
very similar. And in most cases, the comp plan is designed to make the most money for the
company and the top producers. But our plan is different. We decided that if our plan was
easy to work, and if we could get money into the hands of our newest marketers, then they
would be happy, and stay with us!
Bob: Oh, really!
TNT: Is that important to you, too?
Bob: Yes, it is!
TNT: Bob, are you starting to see why were growing so fast?
Bob: Yes, I am.
FEATURE #8 . . .
TNT: We have very powerful leadership. The best in the industry.
Bob: So what? Who says so? Who are YOU?!? Whats in it for me?
BENEFIT #8 . . .
TNT: Because of our products, and the powerful compensation plan,
weve attracted many industry leaders. And thats a great plus to marketers like
you and me. Because we have the leadership we all need. Seasoned professionals who are
there to help us whenever we need help!
Bob: Oh really!
TNT: Bob, is this starting to sound like the kind of company youve
been looking for?
Bob: Actually, yes it is!
FEATURE #9 . . .
TNT: We have outstanding training!
Bob: So what? Who says so? Who are YOU?!? Whats in it for me?
BENEFIT #9 . . .
TNT: Well, it actually gets better. Because we have such powerful
leadership, leaders who understand the importance of helping their organization become
successful, we have the absolute best marketing training available to all of our members.
Training that can help you get into profit very fast!
Bob: Oh, really!
TNT: Yep. I thought that might be important to you. Is it?
Bob: Yes it is!
FEATURE #10 . . .
TNT: Were totally Net driven so you can build on the Internet!
Bob: So what? I dont know how to market in the Net! Whats in
it for me?
BENEFIT #10 . . .
TNT: Bob, one last point for you to consider. There are so many companies
out there on the Net today. Most of them are just Internet facades. No real company!
But were a real brick and mortar company! With a 3 year success record. But because
our company principals understand the importance of building a presence on the Internet,
they are now focusing on the Net. They now provide everything you need to build a
successful business on, or off the Net.
Bob: Oh, really?
TNT: Yes! Can you see the advantage of joining a company thats
well-rooted business wise, yet offers the advantage of being able to build on the Net,
too?
Bob: Sure I can!
TNT: And can you see the advantage of joining us now, being one of the
first to help expand our customer and member base! To join now when were just
starting to hit the Internet!
Bob: Yes I can.
TNT: I have only one more question. I can see that youre getting
excited about all of this. Right?
Bob: Well, I am kinda.
TNT: Great. My question is, can you see how easy it will be to get others
excited about this, too?
Bob: Well, yes, I think I can.
TNT: Great! Bob, before you actually get started, Id like to show
you how Ill be helping you. I know you and I will make a great team, because we seem
to believe in the same things.
Once I show you how I can help you get members signed up under you, is there anything
thats stopping you from getting started right away?
Um, no! Im ready to go!
Need I say more!
TNT
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Wayne Knazek, The Net Trainer has literally helped
1000s of people become more profitable with their
businesses. Relationship Internet Marketing is the
KEY to long term, successful marketing on the Internet.
Heres a brief word from TNT himself . . .
Would you be personally offended if I could help you
become more profitable with your business?
Making relationships is so critical! Why not let me teach
you how to do this? Then . . . watch your profits skyrocket!
For more information about my FREE training sessions
please contact me at tnt@thenettrainer.net
TNT
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