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Published by JPE Advertising

Volume 1 - Issue 130 - Monday, Feb 23, 2004

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Greetings From The WebPro Times Ezine

What a day!
The weather's grand all over the net.

Welcome to The WebPro Times. The ezine where business people,
opportunity seekers, entrepreneurs and professional marketers meet.


Delivered Mondays
VOLUME 1 - ISSUE 130




Our Format for the WebPro Times is:


--> Editors Article
--> Guest Article (as they are approved)
--> Janes Jingle
--> Contest of the Day (win prizes)
--> Smart Resources of the Day
--> Smart Freebie of the Day
--> Continuing Saga of J and P (NEW - listen in)
--> Feedback



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Editors Article


IF YOU CAN'T LAUGH, YOU'RE DEAD!
by Jane Mark 2004 JPE Advertising

I haven't been able to eat one meal this week.

Why am I in this predicament?

Because my partner, Phil, has decided to keep me laughing so hard my stomach aches and I can't eat.

All in all this is a win/win situation. It's great for the diet and, when you're laughing, you can be sure you are not dead.

Why is all of this taking place?

Because I just finished a book.

The book is called "Mable's Almost Healthy Cookbook"

It's a serious book containing 25 down home recipes. I am a serious cook- some say even a gourmet cook- and I thought I was writing your normal, average, everyday, garden variety recipe book which busy, working women and men could turn into their own wonderful homemade meals without devastating their time schedules.

I was wrong. My partner, Phil, and my equally goofy partner, Ken Doyle (who plays the narrator in the Joe and Mable show:

http://joeandmable.com decided that the Joe should give cooking classes right along with Mable's recipes.

So now, Ladies and Gentlemen, you will be able to obtain a copy (coming to you on March 1st) of the world's first talking recipe book.

We are giving you a Special preview here. This is a draft page and a draft recording, but I think it will give you a pretty good idea of what's in store.

http://joeandmable.com/cooking.html


And the Point is....

Well, you will remember that last week we were discussing innovative marketing and how you get a grip on the market. You need to be different. You need to be first. You need to get noticed. You need to grab people's attention.

Well, you can do that effectively with many things. We have done it with our Joe and Mable show and now we are taking a rather usual item, i.e. a cookbook, and turning it into something no one has ever seen before.

Give a listen and see what we mean and then start the wheels turning about your own products. How do you make them unique? How do you get noticed? Can you be first? And keep in mind that getting noticed and being first won't do you much good unless you have a really good product to offer.

Which brings me right back to Mable's Almost Healthy Cookbook.

The recipes are great. You will love them. I know. I eat them everyday except when Phil makes me laugh so hard that my stomach hurts and I can't eat.


SIDEBAR:

For our new readers: You should know: We always end our articles with a jingle to emphasize the point. You can capture the essence of our articles in the Jane's Jingle section every week.

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Janes Jingle


Jane's Jingle is the summary and conclusion of the editors article and generally captures it's essence so if you need to cut to the chase, you can always skip straight to the jingle :-)

----------------

Phil and Ken are certifiable no doubt
You will see what I mean when the book is out
They can make you laugh so hard you will cry
You won't be able to fight it so don't even try.


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Guest Article -


This weeks guest article...
The Secret Behind Million-Dollar Ads, can be viewed here


Want to get noticed? Submit an article for review and if your article is just
what our readers need to hear, we will include it here in our guest experts
spot. Your articles must be on some aspect of online marketing that works.

Submit your articles here.
mailto:webprotimes@jpeads.com?subject=Articles

You could become quite well known.


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Contest of the Day


Contest Winners Jan 25 - issue 126

Last weeks contest question.

What famous copywriter coined the phrase "Advertising is Salesmanship-in-Print?"  

And the Correct Answer is:

John E. Kennedy


Contest Winner: Carol Stirling

Won a Free membership in our viral advertising program ICM. with 25.1 rotations.

This Weeks Contest Question:

Name the capital of Australia?  

This Weeks Prize: Another free membership in our viral advertising program ICM. with 25.1 rotations.

Send your answers to...
mailto:webprotimes@jpeads.com?subject=Contest-Answer
and include your url

Contest Rules: First correct entry received wins.


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Smart Resources of the Day


Recommendation & Review:
WebPro Times 10 Star rating.


Money Making Secrets From A Master...

Mike Glaspie is a mate and a fair dinkum bloke. He never ceases to amaze us. Anyway, Mike G, has gone bonkers. He just released his tell-all money making secrets site and it's a ripper. If you ever wanted the inside dope on how the guru's earn insane profits on the internet, Mike is one guy you need to tune into... So go walkabout and take a gander at his tell-all secrets here. He holds nothing back. Click here for more info...

PS: Decoder...

Fair dinkum, ridgy didge = true blue
Gander = peek, look, cast your eyes upon
Walkabout = gone missing, take a hike
Bonkers = Nuts, crazy, loopy, loony.


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Smart FREEBIE of the Day


More Freebies than you can poke a stick at.

Here's a site with a stack of freebies you might be able to make use of to attract people to your website, or give to them when they join your programs. Have fun, there's lot's here...
http://www.thefreesite.com/



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The Continuing Saga of J and P - Now in audio...


This week you can either read the continuing saga of J and P or you can listen in on it instead. We just thought you'd like to hear the unique mix of J's raspy, loud, New York Accent and P's softer, more laid back approach... Either way turn up your speakers and have some fun with us today...




P?

Yes J

I can't believe what you did to my recipe book. It's not normal. You giving a cooking class to anyone is like my one year old grandson trying to fly. I am not at all sure what to make of it. I believe I may just have to have you committed.

Really J? I thought I was committed.

P, I was talking about committing you to a nut house, a loony bin, like that.

Really, J. I thought I was living in a loony bin.

What is that supposed to mean, P

It means that working with you could drive anyone nuts.

P, I don't think that's very nice. I am very easy to get along with and I have made your life terrific, I just know it.

Really, J?

Yes, really P. Don't you think I have made your life terrific?

I guess so, J. But I don't really think that having to clean up my desk everyday, having to dress in business shirts when only the laptop is looking, having to get dressed up to go to KFC, having to drink decaf coffee instead of the real stuff, having to use that god awful low cal sugar stuff, and having to sample all those recipes in your new book, is all that terrific.

Wait-wait wait..wait Just a minute here, P. What do you mean having to try all those recipes in my new book.. I thought you loved them.

I do love them J, but you keep shoving the food in front of me and asking me to taste it and as soon as I have one spoonful, you grab it and whisk it away somewhere because it is not on my diet. I don't think that's really terrific.

P?

yes, J

don't start.





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Reader Feedback


Tell us what you think of the WebPro Times. Let us know how we can improve the ezine, plus tell us the marketing tools that are working for you so we can share them with our readers. Be sure to include your URL in your tip.

Email us here...
mailto:webprotimes@jpeads.com?subject=Reader-Feedback


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PUBLISHER DETAILS

Web Pro Times is Published by
Jane Mark & Phil Basten
JPE Advertising

Australian Office (we are here now)
Suite 8, 9 Holdfast Promenade, Glenelg, South Australia
Phone: 618-8376-6086, Fax: 618-8376-6168

New York Office
736 Broadway, 4th Floor, NY, NY 10003, USA
Phone: 212-475-6001, Fax: 212-228-3819


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