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Published by JPE Advertising

Volume 1 - Issue 129 - Monday, Feb 16, 2004

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Greetings From The WebPro Times Ezine

What a day!
The weather's grand all over the net.

Welcome to The WebPro Times. The ezine where business people,
opportunity seekers, entrepreneurs and professional marketers meet.


Delivered Mondays
VOLUME 1 - ISSUE 129




Our Format for the WebPro Times is:


--> Editors Article
--> Guest Article (as they are approved)
--> Janes Jingle
--> Contest of the Day (win prizes)
--> Smart Resources of the Day
--> Smart Freebie of the Day
--> Continuing Saga of J and P (NEW - listen in)
--> Feedback



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Editors Article


Joe and Mable's Advanced Marketing Ideas...
copyright 2004 - JPEAdvertising.com

Just when you thought you'd seen it all...

The net is a very strange place. New sites with new ideas popup every day. Some are great, some are rehashes of what others have done, some look like something the cat dragged in.

Then there are sites like http://joeandmable.com/ which are innovative, unique and something outside the box.

The FIRST rule of marketing is...

GET NOTICED.

You can't get a result if your website is invisible. You need to get noticed and that means you need to stand out from the crowd. Your task is to find a USP. Something you offer or do that is unique. It could be something you do that your competitors don't do or something they do but keep silent about.

Either way, tell your visitors what you do. Chances are they haven't heard it before.

The SECOND rule of marketing is...

BE DIFFERENT.

This rule is directly related to the first rule. Here we take it one step further and do something dramatically different. You need to achieve 3 things with your website.

1) Make it memorable.
2) Get people talking about it.
3) Design your offer in a way that your visitors get the concept or idea in one take.

Dare to be different and you may be surprised to find that people like what they see and that could mean more sales and signups for your product, services or offers.

The THIRD rule of marketing is...

BE FIRST.

There is a definite advantage at being first to do something. We are strangely attracted to
entrepreneurs, innovators, creators. We want to mimic them, copy them, and be like them.

If you want to attract others in droves. Think about products or services you would like to
own. Products and services that solve problems you have. Then, do a search on Google to see
if they exist. If they don't, get together with others in a joint venture and create them.

Do your homework and you could soon have an instant winner on your hands.

The FOURTH rule of marketing is...

HAVE FUN.

If you aren't having fun at what you do, do something else. People who are really successful
enjoy what they do and it shines through in the way they talk about their products and services.

Enthusiasm is infectious. It attracts us and it's often directly responsible for increased sales and higher sales to visitor conversion ratios.

You will soon know if you are on the right track when others start talking about you in a positive way. Here's what a few of our guru friends think about the Joe and Mable idea. They published these comments in their newsletters.

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JIM DANIEL'S REVIEW

BizWeb eGazette
February 12, 2004
Circulation: 152,227
From: http://www.make-a-living-online.com
(The Site that Explains How to Make a Living Online.)

Innovative Marketing Website #1:
"The Joe and Mable Show"
http://joeandmable.com


Well, it was only a matter of time. After all, reality television is a big hit, so why not a Web Marketing Soap Opera?

And it is here...

The Internet's first Audio Soap Opera on Internet marketing...
"Joe? Yes, Mable? Are We Rich Yet?"

I'm not sure which word describes it best... zany, wacky or irreverent. But one thing is for sure, it is comical.

If you've ever tried to make a little dough online, you may be able to relate to poor Mable. She's a little out of her element when it comes to web business, but hey, she's trying. And a bunch
of web marketing guru's are going to help her reach her goals. (Or at least save face a little.)

WARNING: Do not drink coffee and listen at the same time.

http://joeandmable.com

P.S. I even have a bit role in an upcoming episode - listen for it!


2004 Jim Daniels . All rights reserved.

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JOE VITALE'S REVIEW

* News Flash: I'm a star in the Net's very first soap opera.

It's called "Joe? Yes, Mable. Are We Rich Yet?" It's zany, wacky and irreverent. It will air in March, but get the details now at http://joeandmable.com

Don't you love the creative use of the Net?

February '04 "News You Can Use!" (Sent to subscribers only - Joe)

2004 Joe Vitale . All rights reserved.

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SHAWN CASEY'S REVIEW

Finding new and creative ways to market. As an example, Phil Basten and Jane Mark have
created the net's First Marketing Soap Opera. Their concept is to grab a new market niche -
adding zany and irreverent humor to keep people coming back for more.

I'll be starring in an upcoming show so stay tuned.

For more info, you can visit: http://joeandmable.com

January 25th, 2004 Issue of Big Dog Marketing

Shawn Casey


SIDEBAR:

For our new readers: You should know: We always end our articles with a jingle to emphasize the point. You can capture the essence of our articles in the Jane's Jingle section every week.

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Janes Jingle


Jane's Jingle is the summary and conclusion of the editors article and generally captures it's essence so if you need to cut to the chase, you can always skip straight to the jingle :-)

----------------

Innovative Marketing is an absolute must
If you want to succeed and not go bust
So change your ways, embrace the light.
Don't worry about your business, she'll be right.


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Guest Article -


This weeks guest article...
6 "Life or Death" Factors For Any Website, is here


Want to get noticed? Submit an article for review and if your article is just
what our readers need to hear, we will include it here in our guest experts
spot. Your articles must be on some aspect of online marketing that works.

Submit your articles here.
mailto:webprotimes@jpeads.com?subject=Articles

You could become quite well known.


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Contest of the Day


Contest Winners Jan 25 - issue 126

Last weeks contest question.

Who wrote the Book, "Death Of A Salesman."

And the Correct Answer is:

Arthur Miller

Contest Winner: Martine Metaxus
Won a Free ad to 5000 contact addresses.

This Weeks Contest Question:

What famous copywriter coined the phrase "Advertising is Salesmanship-in-Print?"  

Hint:
He worked at Albert Lasker's Lord & Thomas Advertising Agency Many Years ago and was replaced by Claude Hopkins 3 years after he started there.

This Weeks Prize: Free membership in our viral advertising program ICM. with 25.1 rotations.

Send your answers to...
mailto:webprotimes@jpeads.com?subject=Contest-Answer

Contest Rules: First correct entry received wins.


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Smart Resources of the Day


Recommendation & Review:
WebPro Times 10 Star rating.


Websites that sell like crazy...

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Smart FREEBIE of the Day


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The Continuing Saga of J and P - Now in audio...


This week you can either read the continuing saga of J and P or you can listen in on it instead. We just thought you'd like to hear the unique mix of J's raspy, loud, New York Accent and P's softer, more laid back approach... Either way turn up your speakers and have some fun with us today...




P?

Yes, J?

I'm overwhelmed by the response to Joe and Mable. People really seem to like it. I don't mean just marketing people, I mean real people.

Real people, J?

Yeah, you know, the ones that live in the real world and have real jobs and stuff.

Real jobs?

Yes P. Real jobs like real estate people, bankers, school teachers, moms and all sorts of people.

Are you saying we don't have real jobs, J?

No P. Our job is fun, it's not really work as in a real job. You know what I mean.

Not really, J. But let's see if I can get a handle on it. Are you saying that working 7 days a week, 16 hours a day for 2 years, taking our computers everywhere, and going out to dinner at night where we mainly talk shop, is not real work?

Well, now that you out it that way P, maybe it is. But you got part of it wrong.

Really J. And what might that be?

Well for one thing I don't take my computer everywhere.

Is that right J?

Yes! I don't take my computer into the bath. I don't take it to the restaurants or the hairdresser and I don't use it when I'm on the phone, and...

J?

Yes, P?

Don't start....



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Reader Feedback


Tell us what you think of the WebPro Times. Let us know how we can improve the ezine, plus tell us the marketing tools that are working for you so we can share them with our readers. Be sure to include your URL in your tip.

Email us here...
mailto:webprotimes@jpeads.com?subject=Reader-Feedback


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Web Pro Times is Published by
Jane Mark & Phil Basten
JPE Advertising

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Phone: 618-8376-6086, Fax: 618-8376-6168

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