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Published by JPE Advertising

Volume 1 - Issue 116 - Monday, Nov 10, 2003

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What A Day!
The Weather's grand all over the net.

Welcome to The WebPro Times. The ezine where business people, opportunity seekers, entrepreneurs and professional marketers meet.


Our Format for the WebPro Times is:

--> Editors Article
--> Guest Article (as they are approved)
--> Janes Jingle
--> Contest of the Day (win prizes)
--> Smart Tip of the Day
--> Smart Resources of the Day
--> Smart Freebie of the Day
--> Continuing Saga of J and P (NEW - listen in)
--> Feedback

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It's a song by John Denver...

"Someday's are diamonds, some days are stones"

When we left you last week, we were grappling with how to plan the unexpected into your schedule. Most of the time the unexpected creeps up on you and gets in your very busy way and disrupts your very busy plans and is not at all welcome. You wish, whatever it was had not reared its ugly head, and would go away. Those days are stones.

But then... Something unexpected comes along and puts a smile on your face, lights up your life, makes you laugh and yes interrupts you, but in a very pleasant way.Those days are diamonds.

If your days are more diamonds then stones, you are headed in the right direction. Keep going.


We just had a terrific time this week. why? Because we realized that the affiliates in one of our programs, Instant Cash Magnet, were among some of the most talented on the net.

How do we know that?

We ran a contest asking our affiliates to submit headlines for our Instant Cash Magnet Ravertiser and boy were we pleasantly surprised. We received some of the most innovative and unique headlines we have seen in a long time and it just confirmed to us that the net is alive and well and full of creative people doing all sorts of wonderful things.

We received 173 headlines and Phil and I had to stand on our head to pick a winner. We did finally pick a winner but because there were so very many great headlines, we ended up giving three runner up prizes and three honorable mentions and wished we could have printed them all.

Why is this important? Because where is it that so many or us get stuck on the net? We get stuck right at the beginning of our ad campaigns trying to figure how in the heck to start the ad.

If you don't have a good subject line, you don't have an ad. Sometimes you don't even need much more then a good subject line, but without it, you are a goner.

Before we tell you what kind of subject lines we picked as our winners, we need to remind you that Instant Cash Magnet is Phil's answer to randomizers. He wanted to create a way for people to make money while, at the same time advertising their own products and services and not simply be subject to a lotto game. He did it and many of our affiliates who are advertising this program are making some great money with it as well as getting their own products advertised. It is like having a perpetual link all over the net with hundreds of affiliates advertising for you. Okay- that is by way of background.


Here is the headline we picked as the winning headline:

Doctor, Why Does Money Follow Me Everywhere? Ah, You Have ICM...

This is a headline written by Eva Brown-Paterson
And she was in competition with herself because here are a few more of hers:

  1. L@@k Up in the sky...It's A Cash Magnet Woman

  2. We Can't Stand The Competition! Cash Magnet Kills Us Loan Sharks

  3. Loan Sharks go Broke as Cash Magnet Thrives

  4. Add ZING to your Promos: MagnetiZING RandomiZING AdvertiZING!

  5. Is it a Bird, Is it a Plane? No it's Money! Someone's Using Instant Cash Magnet.

And wait till you see the ad we received that went with the winning headline! But, I am getting ahead of myself here.

Here are some other great headlines headlines that got runner up and honorable mention:

First Runner up:
C-A-S, H-M-A, G-N-E-T! Come along and Sing the Song and JOIN the Family!
Jim Folliard:

Second Runner Up:
A Kingdom for Instant Cash Magnet
Peter Eurich

Third Runner up:
My Boss Has Joined Under Me!
Lars Hanning

And here's a couple more that were great

Instant Cash Magnet pulls Cash into Your Pocket!
Becky Beasley

Fast, Furious, Instant Income
Mike Miller.

Crazy Marketers Give Away Advertising Magnet for $12.50
Jason Hillard

Do you have a magnetic personality...If so attract your instant cash here!
Dale Palmer

Marketing your business without spending money...
Lars-Johan Andersson


Plenty. Here is what we looked for when we were faced with picking from 173 different headlines.

  1. Did it make us stop and look and look again? We call this the double take headline. You know the one you are just about to delete and realize either right before or right after that you want to read more. A headline that makes you go scrambling around the trash to retrieve it after you got trigger happy, is a great headline.

  2. Is there something unique or unusual about this headline that makes you want to know more?

  3. Is it funny? Funny is good. We always want to know more about funny.

  4. Does it capture some essence of the product or make an outstanding promise?

  5. Can people associate it with some product they either know, know
    about or want to know more about?

A headline does not have to have all of these qualities to be good. It can have one or more and one doesn't always know what it is about a headline that makes them open it, but you do kind of know when you see it.


The point is simple.

Headlines make the world go round. Most of us get stuck in a rut when we advertise and use someone's else's headlines that have been carefully outlined for us at a website or we use the same head line over and over again without thinking.

Make your days diamonds. Play around with your headlines. Fool around with them, have fun and don't be afraid to stick some out there on the net and see if they fly.

Our affiliates made our week diamonds. Thanks to you all. Oh, and here is Eva's ad that she sent along after the contest. Read it from cover to cover, It's just great:

Doctor, Why Does Money Follow Me Everywhere? Ah, You Have ICM...

Hello Fellow Marketers,

What is ICM you ask? ICM is a very serious problem on the internet at the moment, especially for people like bankers, loan sharks and credit institutions.

The reason is that with ICM, people don't need these type of companies any more and that is sending them broke!

Marketers worldwide are going berserk with ICM. They've never seen anything like it. It's distinctive, exceptional and most importantly, it's catching on FAST.

Click here to see --> http://tinyurl.com/pqnn

You soon know when you've got ICM. People start looking at you as though you're special. Well with ICM, you are special because you have something that they haven't got. You can feel a special kind of "zing" happening...

What type of zing?

> Magneti-ZING
> Randomi-ZING
> Viral Adverti-ZING

Click here to get that zing --> http://tinyurl.com/pqnn

Yes, if you haven't figured out what ICM is yet, you really need to find out right now. You can't afford not to get ICM yourself.

At least by reading this, you won't need to waste a trip to the doctor. You'll know that it's OKAY to have ICM. People will admire you more for it. It's something to be proud of.

Here's the link again:

With the holiday season coming up, now is the perfect time to make sure you have ICM. Anyone without it will be left behind...

Click the following link right now to find out exactly what ICM is and how you can get it as well. It feels good to be special.


To your success,
Eva Browne-Paterson
ICM Holder

PS: Once you get ICM, hold on to it as tight as you can... Believe me, it's VERY powerful! http://tinyurl.com/pqnn

PPS: If you think this is a joke - it's not. ICM is real. It does exist and more and more people are catching on very quickly. Find out why you should get ICM today.

This is a clear demonstration of how to have fun with your advertising and stop boring people to death with the same old same old.


For our new readers: You should know: We always end our articles with a jingle to emphasize the point. You can capture the essence of our articles in the Jane's Jingle section every week.

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Jane's Jingle is the summary and conclusion of the editors article and
generally captures it's essence so if you need to cut to the chase, you can always skip straight to the jingle :-)


They say that diamonds are a gal's best friend
And without them the friendship is likely to end
I'll take my diamonds in words any day
You can savor and make them last that way.

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Why Do People Buy Stuff?

by Dan B. Cauthron

On the Net or off, people will usually buy what they need. More importantly though, they will almost always buy what they want, if simply to satisfy what may be just a vague urge that exists only at a subconscious level.

The Internet itself hasn't changed basic human motivation one whit. While we may be more knowledgeable and more sophisticated than our forebears, the reason why we do things remains essentially the same . . . to get what we want and need.

The good news is that people still want and need the same things they have always needed. Which of us doesn't long for more leisure time, financial success, acceptance from our peers, comfort, security, family stability, prestige?

But as we've already mentioned, the urge to fulfill these needs and desires may not be consciously realized. Do you go to the supermarket harboring a conscious thought of providing security and stability for yourself and your family by fending off starvation? Probably not. Have you ever felt blue, and went on a shopping trip to 'feel better?' Probably so.

Then it behooves us as business owners to understand a bit about human motivation, and the reason why people buy stuff.

Below are five primary motivators of all human behavior. These apply not only to making a buying decision, but to other aspects of human life and interaction as well. When you ponder these motivators, you'll begin to realize that they are deeply rooted in the human psyche, akin to our most common needs and desires.

  1. Desire for gain - usually financial, but also at an emotional level to gain in love, power, prestige, respect from others.

  2. Fear of loss and desire for security - again, usually financial, but the fear of emotional loss as well. This motivator can relate to the loss of something already gained, or to the fear of not gaining something that is
    perceived as a need.

  3. Comfort and convenience - making life easier, less complex, more productive, more leisurely, less stressful.

  4. Prestige and pride of ownership - although it may not be a psychologically healthy frame of mind, many people do attach the worth of life to the ownership and accumulation of material items.

  5. Satisfaction of emotion - the act of buying can translate into a 'feel good' mechanism, possibly satisfying an array of emotional urges. While we're not suggesting you take advantage, compulsive spenders quite often experience bouts of the 'blues' or even depression.

As you begin to ponder and understand your own motivations, so will you be more able to understand the motivations of others. We're all human, and for the most part cut from the same cloth. We share essentially the same needs and desires, even though we may go about satisfying them in vastly different ways.

The greater your understanding becomes of why people buy stuff, the greater your ability will be to explain what you have to offer. You'll be more able to make clear to your potential customers the inherent benefits you can provide through your products and services.

As your potential customers come to realize why they should do business with you, and subsequently do so, at least some of your own key needs and desires will be fulfilled.

Dan B. Cauthron - the 'anti-guru' - has been involved in
direct marketing for more than 30 years. Join his NEWS
Letter list for weekly original articles and insights plus
a 7-Volume complimentary eMarketing Library. Visit here:
http://www.DanBCauthron.com or email this autoresponder
for the latest issue: subscribe@DanBCauthron.com
Copyright 2003 - Dan B. Cauthron
All Rights Reserved Worldwide

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Submit your articles here.

You could become quite well known.

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Contest Winners November 3 - issue 115

Last weeks question:

Name three consecutive days, without saying, Monday, Wednesday, Friday and Sunday?

Yesterday, Today and Tomorrow.

Jason Hillard - Cash Creation News
Jason actually came up with 3 correct answers

Christmas Eve, Christmas Day, Boxing Day
2. Yesterday, Today, Tomorrow
3. Easter Saturday, Easter Sunday, Easter Monday

Well done Jason.

This weeks question:

In what year did Sir Anthony Hopkins star in a film called Magic?

This weeks prize - One free membership and 10.1 bonus rotations in our Instant Cash Magnet Program. You too can become a Cash Magneteer.

Send your answers to...

Contest Rules: First correct answer we receive WINS!

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How to get more people to your website...

It has been said that to get people to your website you have to get them to open your emails and to do that you need to create a headline that captures attention and creates a strong desire in your product, service or opportunity.

So let's assume you are able to get a lot of people to open your email. How do you get people to read your email and then get them to go to your website?

Here are a few ways you can do this effectively...

  1. Make sure your opening paragraph explains the promise you made in the headline. If you don't instantly qualify the promise you made in your heading, you will lose the reader before you get a chance to tell them about your offer.

  2. Don't make your email a direct advert for your product, service or opportunity. Write it more as an infomercial where you explain in detail what the product or service will do for the reader in a fun, informative way and let your website do the hard sell. This is called the "Marketing Two-Step."

  3. Employ a powerful technique used by all popular soaps on the TV - Make each paragraph lead to the next by leaving the reader wanting more info. And be sure to use this trick right at the end of your email where you remind the reader of the problem and show them how they can get the answer to this dilemma by going to your website.   

These are powerful ideas. Use them correctly and you should see an instant jump in sales.

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This week you can either read the continuing saga of J and P or you can listen in on it instead. We just thought you'd like to hear the unique mix of J's raspy, loud, New York Accent and P's softer, more laid back approach... Either way turn up your speakers and have some fun with us today...


Yes J?

You know I spoke to your daughter the other day and it looks like she and the guy she is dating are going to get married.

Yep, J it sounds that way.

Well, P, her guy is putting away money and saving for a diamond ring and all that stuff and it seems such a waste. I mean they probably could use the money for other things that are more important.

sure, J, I guess so, but this is what they want to do.

Yeah, P I know but hey a diamond ring can fall down the sink when you are doing your hair,or get smeared with nail polish when you are doing your nails. You need to clean it, You can lose it. It's kind of a pain in the butt.

I don't know, J, it sounds pretty normal to me. A guy wants to give his gal a diamond ring. Nothing wrong with that.

I know P but maybe we could start a new craze here and teach your kids that there are things more important than diamond rings.

J, what are you going on about? What would you have him give her, a book of poems.

Oh P, that's such a great idea, I am going to call him up right now and suggest it. Something really romantic like Leaves of grass or something.

What do think?

J, you really don't want to know what I think

But, P

J,don't start.

Phil Basten & Jane Mark
Publishers - WebPro Times

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Web Pro Times is Published by
Jane Mark & Phil Basten
JPE Advertising

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