|GREETINGS From The WEB
PRO TIMES EZINE
What A Day!
The Weather's grand all over the net.
Welcome to The WebPro Times. The ezine where business people, opportunity seekers,
entrepreneurs and professional marketers meet.
VOLUME 1 - ISSUE 115
|Our Format for the WebPro
--> Editors Article
--> Guest Article (as they are approved)
--> Janes Jingle
--> Contest of the Day (win prizes)
--> Smart Tip of the Day
--> Smart Resources of the Day
--> Smart Fre.ebie of the Day
--> Continuing Saga of J and P (NEW - listen
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AND YOU THOUGHT HALLOWEEN HAD ENDED...
Hey, it's three days past Halloween and we all got through it safe and sound. At least we
hope all of you did.
We are not convinced that Halloween ever ends on the net. Phil and I usually find that
something spooks us everyday. Sometimes it's candy and sometimes it's ghosts. Sometimes
it's eerie and sometimes its bats...
But something unusual happens everyday.
If it didn't, we would probably jump off the balcony of our beach front home in Australia
or bolt the doors of our office loft in New York. We love the unexpected and expect it to
happen every day. It never lets us down.
What happened this week? We'll let you know a bit later on.
For now, we'd like to pick up where we left off last week, embroiled in trying to uncover
where email advertising is going in the future and what you, as business people, need to
do to protect yourself under the new Spam laws that are exploding all over the web.
Here's what we are doing...
AN OUNCE OF PREVENTION....
We spent the better part of the week revamping all our sites and getting the wording right
to reflect the new antispam laws that are about to descend on us all like a bat out of
We reviewed last week's wonderful guest article, written by one of our partners, John
Glube, about the laws that are in the pipe line.
We wanted to make sure that we covered all bases as best we could when we write up
agreements for our safelist members or ezine subscribers.
Here is the disclaimer we are now using for the WebPro Times when people subscribe. See
what you think and see how you can apply it to your own ezine, safelist or email campaign.
WebPro Times Subscription Agreement:
to the WebPro Times.
Meet P and J in person - Listen in live on the web.
Click Here To See the 5 Fabulous Free Bonuses You Get When You
New laws dealing with email are coming in to force soon. This
affects providers like the WebPro Times.
Without boring you to death, what this means to you is that when you subscribe to the
WebPro Times you are giving your express consent to the following. You understand and
accept that you may/will receive in-house advertising from The WebPro Times and third
party advertising (customer advertising) transmitted via the WebPro Times Ezine.
This includes but is not limited to, updates, special mailings, solo advertising, regular
issues of the WebPro Times and any/all other mailings that may be sent by Jane Mark and
Phil Basten, publishers of The WebPro Times.
Okay, are you still still awake? Still wish to subscribe to the WebPro Times? Good
on you... Join other top marketers as we unravel the techniques that will help
If you are running your own sites and your are involved in advertising in anyway, you need
to put something similar on your sites and on your sign up forms.. We decided to liven it
up just a bit by adding some humor in the end. It is a deadly boring subject, after all,
and you want people to subscribe without turning them off by all the legalese.
Now back to this crazy week.
We had a crazy week and can only attribute it to Halloween happenings.
Tuesday: Jane's computer crashed but was
restored miraculously by someone remotely entering her computer from a local computer
repair shop and clicking around and restoring the systems. VERY SPOOKY to watch.
Wednesday: we launched a new business
opportunity which mushroomed a bit out of control. More founder partners signed up than we
anticipated. That was Halloween CANDY.
We added an additional 1,000,000 (that's one million) readers to our GEN partnership
database (Global Ezine Net work) which is a group of of 72 wonderful ezine owners who we
work with on various JV deals. GEN now has a database reach of over 2,000,000 readers.
Zowie and holly cow! More CANDY.
Thursday: The bats appeared.
We received a letter from a lawyer trying to silence us and a verbal threat from his
client trying to intimidate and silence us.
We were giving advice to our readers on what not to do when someone makes a complaint and
we used, as an illustration, this perfectly awful experience that we had in our hometown
of Glenelg Australia.
Well, apparently the owner who runs the establishment we reviewed got hold of a copy of
the WebPro Times (how we will never know) and decided that Phil and I single handedly were
responsible for ruining his business and he wanted a public apology.
It seems that the more well known you become on the net, the more likely it is that you
will receive a letter from a lawyer about something you are saying or doing. It goes with
the territory. We pick up the phone or send an answer in writing. Most of it is pure
nonsense, but we never ignore it.
Friday: Some twit on our lists managed to
get a porno ad by our script filters and onto three of our lists. We found him and deleted
him - wiped him out of database and would have fed him to the sharks if we had him here in
person. We performed an exorcism on him and then sent a note to our members telling them
he had won the losers grand prize of the day, a deleted account and a permanent banning
from our lists.
Saturday: We hung a sign out. Gone Fishing.
Sunday: We are writing the WebPro times and
thanking our lucky stars that Halloween has finally come and gone.
Whew! I guess we are lucky we got through this week at all.
Now why are we telling you about what happened this week. It really isn't simply because
we like to hear ourselves talk...
HERE'S THE POINT:
If your work schedule is anything like ours, you put together lists and plans of what you
hope to get accomplished during the week. Phil and I have endless lists that we work with
and cross off items as they get completed, but... what happens when all sorts of other
events intervene that you did not quite plan on or expect?
What do you do when the best laid plans of mice and men are apt to go astray and you are
confronted with "emergencies" of one sort or another?
- The programmer goofs up your script. You
can't launch on time.
- Too many people sign up for your program all
at once and you can't service them in a timely fashion.
- Your most reliable list server company all of
a sudden has a server nervous breakdown and you can't get your messages out.
- Your computer crashes and you spend all day
figuring out why it is doing battle with you.
- Your email accounts fill up with unanswered
questions from the day before when your computer crashed. And on and on...
Everyone in business experiences this kind of interruption
on a regular basis. You learn to expect the unexpected and, if you are wise, you will plan
"unexpected" into your daily and weekly lists. We are serious. You need to have
a time set aside and marked out in each of your days called" unexpected".
If you pack with your day full of items you must accomplish and leave no room for the
unexpected, you will always be falling over yourself to finish what you started.
And if it is the week of Halloween, the ghosts and the goblins are sure to be out in full
force so double up on your unexpected's. Hope you all had a calmer week than we did.
For our new readers: You should know: We always end our articles with a jingle to
emphasize the point. You can capture the essence of our articles in the Jane's Jingle
section every week.
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Jane's Jingle is the summary and conclusion of the editors article and
generally captures it's essence so if you need to cut to the chase, you can always skip
straight to the jingle :-)
Halloween has a way of haunting
It really can be quite taunting,
The ghosts and the goblins are out in force
And you need your wits to manage, of course.
Here's what to do when besieged by a twit
perform an exorcism and don't you dare quit.
Make your list, plan for the unexpected,
You'll soon get done what you've elected.
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How to Sell Safelist Memberships Like Crazy!
Are you sick and tired of trying to build a safelist the old way? Boring isn't it?
It takes forever to grow your list, even when you give away free memberships, and try to
get people to upgrade, well that's like pulling teeth.
STOP! Now there's a new way to make BIG money with a safelist and it makes selling
memberships a breeze! This is the Business Opportunity of 2003. And it's time for you to
grab it now with both hands.
How To use Split-Run Testing to Raise Your Conversion
by Merle http://MCPromotionsPress.com
Have you ever heard the phrase "split-run testing?"
No? If you have a website and you're trying to sell something online, you need to know
about this valuable testing process that can increase your bottom line.
Split-run testing is where you create different versions of a sales page (for example) to
test its effectiveness. When users enters your site, they're shown one version or the
other. Once you do this enough times you can easily see which version converted visitors
into buying customers. Are you following me here?
The benefits of split-run testing are many. You can see at a glance what's working and
what isn't. By testing different versions of your copy and tracking
what converts, you can make permanent changes and see an increase in your sales with the
same amount of traffic. When you improve your conversion rates, the money you spend on
marketing will work harder for you as more of your site's visitors make the leap from
browsers into buyers.
If your sales copy is ineffective, all the traffic in the world will not increase your
sales activity. By testing and tracking and finding out what does and doesn't work, you
can incorporate changes that are proven winners and make more money. Sound good? Of course
So what kinds of things might you want to test? Some people might start with two different
versions of their sales letter (for example, your home page). Then once they finish
testing the copy itself, run tests on more specific elements like including more or less
testimonials, the headline, adding a Post Script or not, etc.
There are many different factors that you can test, but for the most accurate measuring
results, the trick is to test only one component at a time. You'll
also want to allow each test to run to between 500 to 1000 unique visitors before coming
to any conclusions.
Here are some things you might want to test:
1) Your Headlines
2) Different Design Elements of Your Site (i.e., fonts, colors, etc.)
3) Sales Letter
4) Navigation Structure of Your Site
5) Bonus Offers
6) Pricing Points (high or low)
7) Long Copy Versus Short Copy
8) Different Advertising Strategies such as banners, ezine ads, pay per click copy
10) Order Forms
So now that you have a clear idea of what "split-run" testing is, how do you do
it? There are many different software packages out there that can do the job for you.
Let's review some options:
1) Split Test Generator: http://splittestgenerator.com
This script is free to download and once it's installed on your server, you simply enter
two web addresses into a form and press submit to start the testing process.
2) Scientific Internet Marketing Assistant:
Created by Duncan Carver, who is an absolute genius when it comes to online marketing.
It's hard to believe he gives this software away for free, but he
does. It allows you to run multiple tests simultaneously, broken down into individual
campaigns. You can test five different test subjects against each other at once.
If you need help with installation or have some questions on the script's workings go to
Duncan's forum http://www.marketing-strategy.org/forums/
You'll find plenty of other test users willing to answer your questions or provide
3) Sales PageMaster Pro: http://salespagemasterpro.com
This $149 software package runs on UNIX systems. You'll need access to your CGI bin and
the ability to run Server Side Includes on your site. You decide
what to track, actual subscriptions, sales, etc. You can also enforce a fixed deadline for
4) Split Hits: http://splithits.com
Install this $29.95 PHP database driven software and it will automatically rotate
different versions of your website, so you can see at a glance which ones
are outperforming the others.
5) Scientific Web Marketing System: http://profitinfo.com/catalog/v4/
A script that runs on your server and is UNIX based. This software works by constantly
displaying different versions of the same web page at the same url. Comes with a 60-day
money back guarantee and sells for only $37.97.
As you can see, testing and tracking what works and what doesn't isn't that hard -- and
can save you a lot of money in the end. Without testing, you have
no way of knowing what's working with your marketing efforts, and that's like playing pool
in the dark.
You might be able to feel your way around, but you'll have no way of knowing if you're
aiming in the right direction when it comes to sinking the ball in the
Converting visitors into buyers is the name of the game online. Isn't it time you found
out if all your hard work is paying off?
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Want to get noticed? Submit an article for review and if your article
what our readers need to hear, we will include it here in our guest experts
spot. Your articles must be on some aspect of online marketing that works.
Submit your articles here.
You could become quite well known.
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Contest Winners October 27 - issue 114
Last weeks question:
What internet Guru is a J.D. and recently released an ebook on internet law?
Answer: Shawn Casey
Stella Madsen - http://r9dlc.com/index/99772.html
This weeks question:
Name three consecutive days, without saying, Monday, Wednesday, Friday and Sunday?
This weeks prize - One free membership and 10.1 bonus rotations in our Instant Cash Magnet
Program. You too can become a Cash Magneteer.
Send your answers to...
Contest Rules: First correct answer we receive WINS!
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How to Get More Traffic Than You Can Handle...
One of the biggest problems you can face as a
marketer is how to get quality traffic to your website. Smart marketers know that quality
traffic = more money in their pockets.
So if you are ready to start making more money... Here's a proven way to get the type of
traffic you need.
Go to http://google.com and do a search for businesses
that are similar to yours, or compatible with yours, but which are not in direct
competition with your site. Try to collect those that look like they get a lot of traffic.
Now. Create a notepad file of all the URL's you find. You may want to do this over a few
weeks or months.
Here's what you do...
Go to the site, look around and, if you like it, write a glowing testimonial for that site
(include your name and url) and email it to the site owner along with your permission to
publish it on his website.
Do at least 5 of these every day. At the end of 3 months you may have 100 testimonials on
high traffic sites all sending traffic to your site. If you have a strong sales site with
a great product, you could easily see an upsurge in sales that will amaze you.
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Recommendation & Review:
If you have been on the web for any length of time you would probably run
into a character called, Joe "Mr. Fire" Vitale. He is the pioneer of Hypnotic
If you haven't read any of Joe's powerful ebooks, do yourself a favor and at least add
Hypnotic Marketing to your marketing library. It's an insightful, eye-opener that will
definitely give you some sleepless nights.
Check it out here -->
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A Useful Tool For International Clients...
Ever had a client go to your website. Then send you an email asking you what it's all
about because they don't read English all that well? Here's a useful Free tool you can
send them that could help you make a sale and a happy customer to boot.
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This week you can either read the continuing saga of J and P or you can listen in on it
instead. We just thought you'd like to hear the unique mix of J's raspy, loud, New York
Accent and P's softer, more laid back approach... Either way turn up your speakers and
have some fun with us today...
You know, everyday you have a list and I have a list and at the end of the day, the things
on my list are always crossed off and the things on your list are not.
And your point is, J?
My point is that I am getting my lists done and you aren't.
And your point is, J?
That's my point. What do you mean and your point is. Stop saying that, P, you are driving
And your point is...
You are really just exasperating sometimes, P.
And your point is...
Stop saying that. Did you lose your tongue all of a sudden. My point is you need to get
this stuff done. I want to go on to new stuff.
Am I holding you back, J?
Yes you are holding me back. I can't go onto new stuff by myself. I need you.
Well, J, at last. Music to my ears. You need me.
Yes, P! I need you, but I need you to get the stuff done, that's what I have been saying.
well, J, I think you have made your point.
What point, P, I don't see that you are doing anything about it.
Phil Basten & Jane Mark
Publishers - WebPro Times
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Tell us what you think of the WebPro Times. Let us know how we can improve the ezine, plus
tell us the marketing tools that are working for you so we can share them with our
readers. Be sure to include your URL in your tip.
Email us here...
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Web Pro Times is Published by
Jane Mark & Phil Basten
Australian Office (we are here now)
Suite 8, 9 Holdfast Promenade, Glenelg, South Australia
Phone: 618-8376-6086, Fax: 618-8376-6168
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736 Broadway, 4th Floor, NY, NY 10003, USA
Phone: 212-475-6001, Fax: 212-228-3819