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Published by JPE Advertising

Volume 1 - Issue 110 - Monday, September 29, 2003

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What A Day!
The Weather's grand all over the net.

Welcome to The WebPro Times. The ezine where business people, opportunity seekers, entrepreneurs and professional marketers meet.



Our Format for the WebPro Times is:

--> Editors Article
--> Guest Article (as they are approved)
--> Janes Jingle
--> Contest of the Day (win prizes)
--> Smart Tip of the Day
--> Smart Resources of the Day
--> Smart Fre.ebie of the Day
--> Continuing Saga of J and P
--> Feedback


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Web Pro Times - Issue 110, September 29, 2003

First a Question?

A couple of days ago we sent out a video to you. Did any of you get it? We haven't heard a word. Tell us you loved it. Tell us you hated it. Throw eggs if you like, but let us hear from you. Email Us


Do you find that something astonishing happens to you everyday on the net?

Phil and I are always intrigued by the unexpected twists and turns of life in the netweb and we never cease to be amazed from one day to the next.

Remember a couple of weeks back we wrote an article about randomizers. Phil had just come up with a great ways to combine randomizing with real viral advertising and he coined the word radvertiser to describe it . Oops!

Wouldn't you just know it. Someone's nose got out of joint and a few days later we received notice from a lawyer that we could not use the word radvertiser on our website or in our ad campaigns because the word rad was a trademark and this the use of this word was an alleged infringement of a trademark.

In case you were wondering, there are 5,290,000 websites out there all with the word RAD in them, but for some reason we got singled out as the ones to go after with this coined word, radvertiser, that has nothing to do with a rad of any kind, whatever that it is.

At any rate, at first Phil and I thought "surely you must be joking" Our program is called Instant Cash Magnet and has nothing to do with a rad but, then we realized that anyone taking the time to hire a lawyer to send a very formal letter regarding a trademark must have a very radical point of view and may have not assessed the situation clearly.

Why anyone would be threatened by our little old viral advertising randomizer is anyone's guess, but they were.


What do you do when you receive a formal notice from an attorney?
Well, the one thing you don't do is ignore it.

Phil and I had two choices. We believed that the people contacting us, we will call them Bill and Mary, here (fictitious names) didn't have a leg to stand on and so we could have called in our attorney to do battle to prove the point or we could have found a different way to handle the situation.

We chose the later.

We did,of course, contact our attorney to advise him of what was going on but before he could get a word out edge wise, we told him that we had absolutely no stake in pursuing this with Bill and Mary and that the word radvertiser was not important to us and that we would make arrangements to remove it from our website and our ad campaigns as quickly as possible.

Why choose this path when ,perhaps, you could prove your point and win?

That's simple. We all have a certain amount of time and energy and capital to devote to our businesses. Fighting over a word on the net especially when it has no real relevance to the success of your program seems to us to be an exercise in futility and not where we wanted to place our talents and efforts.

Time is valuable and you don't want to waste it in pointless endeavors. We also have found that, in business, it is generally better to contact people directly if you have an issue to resolve. When attorneys get involved, they often have a nasty little habit of stirring up the pot and using all those legalese words that serve to make people angry and crazy and do ridiculous things that they wouldn't ordinarily do without the legal rhetoric. Hey, it builds the legal bill. The more the clients fight, the more the attorneys make. We love attorneys
but we know how they operate. Try to keep them out of your business whenever you can. They make great friends and debating partners, but they can entangle your business in messes you don't want to get into.

Now, what is the most effective way to deal with a legal issue where you're first reaction is: let's go get these guys and kill um. Here's the secret...


Yep, there is a key to success and it is as old as the hills. What is it? Simple. Use some humor and get laughing. Here is how Phil dealt with the rad mess when he first read the attorneys notice regarding the word radvertiser. This is what he said to me...

"Why anyone would feel threatened by us using the term radvertiser seems a little bit radical.

What are they going to target next TKO Radio - next we'll be calling it and "TKO io".

And can you imagine your politicians talking about radioactive waste disposal and having to refer to it as "Ioactive waste disposal.

Suppose you wanted to go on a holiday to Russia and visit some of the lager cities, would anyone understand you if you booked a trip to Lening or staling instead of Leningrad and Stalingrad. If you wanted to go to Colorado you'd have to book a ticket to "coloo" instead.

And, God forbid you should have a kid called Conrad, you'd have to start calling him "Con" and you would never be able to go to his graduation you would go to his "guation" instead.

And what about all those little Free Radicals in the human body that are naturally occurring and an important part of biological functions such as immunity, inflammation, growth and repair. Will we have to start referring to those as free "icles"?

Never again could you call someone radiant, you will have to refer to them as "iant".

Personally, I think the whole thing is a bit radical and radiculous.


When your are involved in any business, either on the net or in the bricks and mortar world, there will always be legal issues you need to confront and deal with. You can spend your time and your money chasing legal principals or you can get on with your business and make it grow. Whenever possible choose the later and spend you energy where it really counts on your own business.

You can swear your adversaries are wrong. You can punch a pillow. You can add some humor as Phil does, but don't spin your wheels. Your time is too valuable and you need to guard it and make the most of it.

Also, never, never miss an advertising opportunity. If someone borrows a part of your name and coins a word with it or borrows some of your copy and advertises for you, give them your blessing. Unless, someone is saying harmful things about your product or service, this is free advertising that you can't buy anywhere at any price. Run with it.

We'll changes have been made and that's our last word on the subject. Time to move on to what we do best, helping our members and clients make money.


For our new readers: You should know: We always end our articles with a jingle to emphasize the point. You can capture the essence of our articles in the Jane's Jingle section every week.

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Jane's Jingle is the summary and conclusion of the editors article and
generally captures it's essence so if you need to cut to the chase, you can always skip straight to the jingle :-)


When People On the Net Go After You
Here is something you can do.
Get out of the road, don't pick a fight
Go out and build a better site.
Don't waste your time, don't play their game
It gets in the way of fortune and fame.

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Guest articles are seen here when we receive an article that is in keeping with the theme of WebPro Times.

Are You Wasting Your Time?

By Lisa Reddell
Copyright (c) 2003
Part One in a Three Part Series

Today I'd like to discuss...Ad Tracking

Being a publisher, I see many ads. I also place many ads. The difference of the ads I see and the ads I place is Ad Tracking.

I know, I know, ad tracking has been a greatly debated subject. The majority of research I have done tells me that tracking your ads is a much needed tool in online marketing and advertising.

Here's why!

To promote whatever opportunity you are involved in, you must gain exposure and to achieve exposure, advertising is a must!

Now, if you're like most entrepreneurs, you've got ad campaigns coming out of your ears. Which ads are producing hits? Which ads are producing sales? Are any of your ads producing the results you want?

If you've not tracking your ads, you can't know. You just won't know! You DON'T know and you might as well be working on your computer without electricity!

I've read a number of articles that say you should use ad tracking, especially if the ad is paid. Well, I beg to differ! If you have purchased an ad, yes, you have an investment. But, even if you have placed a free ad, you still have an important investment. What you ask?

Your TIME! I know don't know about you, but my time is valuable. So you see, it shouldn't matter if you are investing your precious time or your hard earned cash. You should be tracking your ads!

Well, folks, that about wraps it up! You've just read an article written by a woman with no claims to guru-ship. I do however, claim education from the school of hard knocks. <smile>

In closing, ad tracking is a needed tool in any ad campaign. Without it, you haven't a clue as to which ads are pulling the results you desire. Time is a valuable commodity. Don't waste

Side Bar: The first year and a half after I was introduced to online marketing and advertising, I never tracked my ads. Looking back, I regret all the time and energy I wasted. Yep, I read lots of articles about tracking: Why you should track, how to track, tracking services. You name it. I guess I ignored those articles simply because I was about as green as you can get! So out of ignorance, I ended up hurting my efforts and my business.

*****************About the Author*******************
Lisa A. Reddell is a Free-Lance writer, a domestic
engineer, a busy mother of three, a partner in
LOGON's Galleria of E-Publisher's and Co- op
Owners and publishes the weekly Ezine, The Left
Handed Times. Lisa has started achieving dreams
of online success & You can TOO! Visit Lisa's Site:
http://www.lisareddell.com OR email Lisa:

Want to get noticed? Submit an article for review and if your article is just
what our readers need to hear, we will include it here in our guest experts
spot. Your articles must be on some aspect of online marketing that works.

Submit your articles here.

You could become quite well known.

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Contest Winners 09.22.03 - issue 109

No cigars this week.

It seems no one knew the answers to the two questions.

We guess politics isn't anyone's game here.

Here are the questions and answers.

Who are the 10 democratic candidates running for the US election in 2004?

Wesley Clarke, Howard Dean, John Kerry, Joe Lieberman, Dick Gephardt, John Edwards, Rev. Al Sharpton, Dennis J. Kucinich, Carol Moseley Braun, Bob Graham.

Who is leading?  Last week Howard Dean and Wesley Clarke were leading. This week it's anyone's guess.

This weeks question:

How long did Queen Victoria reign?

This weeks prize - Solo Ad Mailing to 80,000 on the DSM lists.

Here's a fun question. No prize, but see if you can figure this one out. The answer may surprise you.

How long is a piece of string?

Send your answers to...

Contest Rules: First correct answer we receive WINS!

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Here's a neat little browser trick...

Have you ever noticed that when you first open your browser window sometimes the window is not maximized? Frustrating isn't it?

So how can you make it automatically open maximized every time you open your browser?

Here's what you need to do...

Open your browser as you normally would and click on the maximize button (top right hand corner). It's in the middle of the 3 buttons you see there. Next click on the X button and close the window.

Now open it again. It should open maximized because the page size should be stored in memory.

Hope this helps...

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Recommendation & Review:

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Looking for webpage templates. Here's a great site with lots of free ones you can use.

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Yes, J?

What do you suppose might happen if Microsoft were to ban the use of the words micro and soft?

Well J, I guess we would have to call all other software, almostsoftware or notsosoftware and we'd have to call microbiology, very small biology. 

Oh P, that is radiculous.


Yes, P

don't start...

Phil Basten & Jane Mark
Publishers - WebPro Times

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Web Pro Times is Published by
Jane Mark & Phil Basten
JPE Advertising

Australian Office
Suite 8, 9 Holdfast Promenade, Glenelg, South Australia
Phone: 618-8376-6086, Fax: 618-8376-6168

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