|GREETINGS! From The WEB
PRO TIMES EZINE
What A Day!
The Weather's grand all over the net.
Welcome to The WebPro Times. The ezine where business people, opportunity seekers,
entrepreneurs and professional marketers meet.
VOLUME 1 - ISSUE 109
Our Format for the WebPro Times is:
--> Editors Article
--> Guest Article (as they are approved)
--> Janes Jingle
--> Contest of the Day (win prizes)
--> Smart Tip of the Day
--> Smart Resources of the Day
--> Smart Fre.ebie of the Day
--> Continuing Saga of J and P
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Web Pro Times - Issue 109, September 22, 2003
WHAT ARE YOU BRINGING TO THE TABLE?
No, we are not having a dinner party here.
We are taking a look at Joint Ventures.
We realized this week, after we introduced JV alert to people last week, that there is a
lack of knowledge out there about joint ventures.
We thought we'd better better pop in here and give everyone the benefit of our experience
both in the bricks and mortar world for 35 years where Jane was the General Partner for
many limited partnerships and, on the net, where JPE Advertising does joint ventures with
people all the time.
WHAT IS A JOINT VENTURE?
In it's simplest form. It's two people, or two business entities or groups of people or
groups of business entities, coming together for their mutual benefit. It means that, when
the parties join up together, they have a common goal that they want to accomplish and
that they believe they can do it better as a unit then they could alone.
Let's say I want to sell all of Grandmas antique dressers.(Grandma has a lot of antique
dressers) and, let's also say I don't know beans about antiques but I have a flare for the
I get my trusty yellow pages out and I find an antique dealer, preferably one that I like.
I tell him about Grandmas antique dressers and he says great, I have a lot of contacts and
I can sell them for you and all you have to do is give me a cut of the action. (sounds
pretty much like an affiliate program so far doesn't it?)
I say great but hold on a second, I think we can do much better if I dress up in Grandmas
antique dresses and provide great gourmet food and we make public announcements and make
the selling of Grandmas dressers the event of the year. You'll make a higher commission
that way and I will get a better price for Grandmas dressers ( Grandma would like that)
and we will both have a hell of a time doing it. Now that's a joint venture.
The antique dealer is bringing his expertise and his contacts to the table. I am bringing
the goods, the gourmet food and the flare. What do we have - probably flaming dressers-
and we will both benefit more if we go this route than if we go it alone or I simply hand
over the goods to him for a fee.
JOINT VENTURING ON THE NET.
An affiliate program is not a Joint Venture. I know it may sound as if it is sometimes,
but it not. An affiliate program is one where there is an owner of the program. You work
for him selling his stuff and he pays you a commission for doing that. That's all well and
good but it is not a true joint venture.
When you joint venture with someone, you need to bring something to the table other then
just a program that they can join and become an affiliate of. Anyone can do that and it is
a fine way to do business, but it is not a Joint Venture.
You need to ask yourself, before you approach anyone with a joint venture proposition this
question: What is it that I am bringing to the table?
You need to determine in your own mind what your goal is first.
- Do you want someone to market for you?
- Do you want someone to help you grow your list
- Do you want to leverage your time and your capital?
- Do you want recognition?
- Do you want training?
Before you approach someone with a joint venture proposition, know what it is you want
from them at the end of the day and make sure you spell it out clearly to yourself so you
can be clear with your joint venture partner or partners.
The next step is to determine what you have to offer in order to get you to the goal you
- Can you create a website?
- Are you a great copywriter?
- Do you have valuable contacts?
- Are you a research freak and can gather info and facts?
- Are you a tech whiz or a programmer?
- Do you have access to capital?
- Are you a great communicator?
Write down a list of your talents and don't say none. We don't want to hear that. If you
have none, what are doing here on the net?
Everyone has a talent for doing something well, find out what your talents are and then
you will know what you can bring to the table.
Here is an example of a Joint venture that Phil and I put together. It is called GEN
(Global Ezine Directory) It started with an idea. We have lists. WE wanted to grow our
lists fast. How could we do that? Find other like minded people with lists who also wanted
to grow them and put a deal together.
We knew we could bring certain things to the table:
- our existing lists which were quite sizable,
- Phil's ability to create websites almost instantaneously
- our access to programmers and other marketers.
- Our communication skills
- Our experience on the net.
We were looking for other people with ezines who wanted to increase their subscriptions
but really didn't have the time to do what Phil does nor the ability or both and we were
looking for a situation where we could control what happens to the ezines, what deals the
partnership entered, who entered the partnership etc.
What could we gain?
Access to enormous numbers of subscribers which could be leveraged to do bigger deals with
big marketers when the occasion presented itself.
What would our joint venture partners gain?
Much the same thing, except for the lack of control over the partnership which we
retained. We are the managing and coordinating partners.
We brought the idea and some talent to the table and they brought their members.
How did GEN go?
Well to give you some idea. We started with out with own numbers of 65,000 and in less
than six weeks GEN has grown to embrace 48 ezine owners with a total membership reach of
759,000 subscribers. Not bad huh?
Our JV partners have gotten the benefit of additional subscribers and so have we and
that's just the beginning. We are actively seeking out businesses with whom we can make
deals where our considerable numbers have some clout in what we can get out of the deals.
Our JV partners will all benefit from the deals we make and that is the way a JV should
There are many other types of joint venture which are really JV's.
Here are a few:
You have an ebook. You want to market it. You don't have the time or the know how. Your
usual commission that you pay out is 50%. You go to a big marketer and say HELP!. I will
pay you a 65 or 70 percent commission if you market this for me. That's a simple JV.
You are bringing something extra to the table because someone with more marketing talent
is helping you out and if he can sell your ebook for you and you don't have to spend the
time and money to do it, then this is a win/win proposition for everyone.
THE POINT IS:
When you have an idea and you want to make it happen, you need to approach your potential
partners with something they need and either don't have or don't have time to pursue and
you do. Bring something to the table before you approach a potential partner. Make them an
offer they can't refuse and you will find that you will be able to make deals all over the
net. Win/win are the words to keep in mind. If all parties get what they want out of the
deal, you have a JV works.
Now, if any of you feel you are in a position to do real JV's, then we are again going to
recommend this site, JV Alert as one of the best sites we have seen on the net. You have
the creme-de la creme (as one of our readers so elegantly put it) who are members and they
will talk to you if you speak their lingo.
For our new readers: You should know: We always end our articles with a jingle to
emphasize the point. You can capture the essence of our articles in the Jane's Jingle
section every week.
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Jane's Jingle is the summary and conclusion of the editors article and
generally captures it's essence so if you need to cut to the chase, you can always skip
straight to the jingle :-)
An affiliate program is not a JV
If you want my attention don't bring this to me.
Spice up the deal with something's that's great
And to the table, never be late.
Don't hem and haw, make yourself clear
State your deal clearly without any fear
You may be rejected - this is no sin
If the deal makes sense -keep at it , you'll win!
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Guest articles are seen here when we receive an article that is in keeping with the theme
of WebPro Times.
Networking - 10 ways to do it better
"It's not what you know but who you know that counts"
Getting ahead in this world still relies heavily on the truth of the saying "It's not
what you know but who you know that counts". Making the right contacts or networking
is a vital element in a person's success. Here are ten ways to improve your own
"networking" with others:
1. Never leave home without a supply of business cards - and don't be afraid to ask
another person for his or her card!
2. Don't stay on the sidelines at professional functions. Mingle!
3. Carry something in your hands - a book, a brochure, a tape, even a cup of coffee - this
will make you feel less self conscious.
4. Do not "sell" while you're "networking". It's your goal to meet
people, not close a business deal.
5. Attend "networking" functions with a friend who can introduce you to others
6. Dress for the occasion.
7. Ask questions; you'll make a better impression than if you keep the entire conversation
focused on yourself and all you've done.
8. Follow up with a "nice to meet you" note which is also a good opportunity to
enclose another business card, brochure, sales literature, or even a newsletter
if it will give someone a better idea of your abilities.
9. Keep a contact file. This will allow you to call on people from time to time as
necessary. Under their details, keep a note of any pieces of personal details
they may have mentioned i.e. spouses and/or children's names.
10. Make referrals; your new contact will remember you for it!
"Networking" can work to your advantage for many months - even years - to come.
Who knows? A casual acquaintance you make today may be vital to your
success tomorrow. Just remember that when the opportunities arise, be yourself, show a
genuine interest in the people you meet, and follow up leads! You'll never regret having
made the effort.
Roy Bartell shares with you the # 1 best method of
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Copyright (c) 2003 - All Rights Reserved
Want to get noticed? Submit an article for review and if your article is just
what our readers need to hear, we will include it here in our guest experts
spot. Your articles must be on some aspect of online marketing that works.
Submit your articles here.
You could become quite well known.
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CONTEST OF THE DAY
Contest Winners 09.15.03 - issue 108
Congratul^ations to the Winner of last week's contest.
The question in 2 parts:
What country was the first to give women the right to vote?
What was the year that this voting right was granted?
The answer: New Zealand, 1893
Here is this week's contest question is in 2 parts.
Who are the 10 democratic candidates running for the US election in 2004?
Who is leading?
This weeks prize - Solo Ad Mailing to 10,000
Send your answers to...
Contest Rules: First correct answer we receive WINS!
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SMART TIP OF THE DAY!
Where to get the tips you need when you need them.
Here's a fabulous resource site our good friend, Marcus Allen has
put together. It's called Marcus Allen's $10,000 tip of the day. Check it out. You'll
uncover Never-before-seen marketing ideas, strategies and tools to
help grow your business instantly.
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SMART RESOURCES OF THE DAY
Recommendation & Review:
Your Own Instant Online Businesses.
For those readers who have been itching to get into your own online business, our good
buddy, Brian Winters, has just the thing for you.
This guy is incredible. He not only gives you all the tools you need to build your
business and a great residual income, he even buys additional products you can add to your
business arsenal so you can stay ahead of the competition.
You must check out this great site now.
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SMART FR.EEBIE OF THE DAY
Here's a very cool traffic generation site for you. Over 80,000 members strong.
Check it out. It's FREE to join.
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THE CONTINUING SAGA OF J AND P
I think I would like to get to one million soon?
One million what J?
One Million people, P. I want to reach one million people.
J, What would you say if you could reach one million people?
You mean right now, P?
Yes, J. what would you say right now?
I would say goodnight, P and..
Phil Basten & Jane Mark
Publishers - WebPro Times
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Tell us what you think of the WebPro Times. Let us know how we can improve the ezine, plus
tell us the marketing tools that are working for you so we can share them with our
readers. Be sure to include your URL in your tip.
Email us here...
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Web Pro Times is Published by
Jane Mark & Phil Basten
Suite 8, 9 Holdfast Promenade, Glenelg, South Australia
Phone: 618-376-6086, Fax: 618-376-6168
New York Office
736 Broadway, 4th Floor, NY, NY 10003, USA
Phone: 212-475-6001, Fax: 212-228-3819