From The WEB PRO TIMES EZINE
What A Day!
The Weather's grand all over the net.
Welcome to The WebPro Times. The ezine where business people, opportunity seekers,
entrepreneurs and professional marketers meet.
VOLUME 1 - ISSUE 108
Our Format for the WebPro Times is:
--> Editors Article
--> Guest Article (as they are approved)
--> Janes Jingle
--> Contest of the Day (win prizes)
--> Smart Tip of the Day
--> Smart Resources of the Day
--> Smart Fre.ebie of the Day
--> Continuing Saga of J and P
Web Pro Times - Issue 108, September 15, 2003
we Begin a Personal Note:
Maybe it was a premonition that I had last week when I wrote an article on a "Huck
||I thought my best dog pal, Huck Finn, would
live forever like Peter Pan. At least I thought he would make it until I returned from my
Australia office to my New York Office in December. He was old ( 13 years) and he just
couldn't hold on. He died peacefully just a few days ago on his 13th birthday surrounded
by my other 4 poms and three Persian cats.
Huck Finn was a trooper and my heart is breaking right now
as I am sure all of you who have animals know. Please forgive - if I do not have my usual
upbeat tone but we all continue on our Huck Finn adventures and so I will I somehow.
WHY RANDOMIZE WHEN YOU CAN RADVERTISE?
Lest you think that Phil and I are old fuddy duddys, we need to disabuse you of that
notion right now. We are "tres au courent" and we have seen all those
randomizers that have taken over the net waves and have drummed up a lot of enthusiastic
You know the ones:
"Get 7.50 over and over again"
"I am seeing 20.00 bills in my dreams"
"Just launched and I am already in profit"
"25.00 and 25.00 and 25.00 equals thousands"
"Better than Viagra..." (I made this one up. I really haven't seen this but it
sounds good and you never know...)
With a randomizer you can have bills of various sizes from 5.00 to 25.00 drop magically
into your Paypal and Stormpay account like fairy dust and you don't have to do a thing -
just lay there and wait.
Of course, we've always found that when you just lay there and wait, sooner or later
somebody steps on your head and you get a migraine.
WHAT IS A RANDOMIZER?
A Randomizer is a script that allows your affiliate link to be shown over and over on a
completely random and unpredictable basis. The way it works is that someone advertises a
randomizer. You click on the link. You pay that someone say $5.00 - plop - into their
stormpay or paypal account and you pay the script owner anywhere from 1.00 to 200.00
(depending on the number of rotations you order) to set your affiliate link up on a random
rotator where, if someone clicks on your link, you get paid and the money plops into your
account. The more random rotations you order the more plops you are likely to get or so
the theory goes. This is your basic randomizer.
Randomizers come in all shapes and sizes. On some you can buy more exposures and get the
jump on the next guy. On some you cannot Some you can make payments to Paypal only and
some to Stormpay only and some you can plop into both. Some display all these payments.
Some do not. Some are variations on this theme but, they all have one thing in common. You
pays your money and takes your chances - kind of like Net Lotto.
Open your email account on any given day and you will be randomized in about every other
email which, come to think of it, is not so random.
There is absolutely nothing wrong or illegal about these randomizers. In fact, it seems to
us that they are based on the very egalitarian principal of redistributing the wealth-kind
of like what we do in New York State in our Lottery drawings. Someone wins the lottery. He
buys a new car, hires a financial planner, buys a new house, trades in his wife and a lot
of people get richer-He usually ends up broke. Why? He forgot to invest just a wee bit of
the money in some lasting investment or business so that he, the winner, got to keep some
of the cash. What a novel idea!
WE LIKE TO PLAY THE LOTTERY
I remind you again that Phil and I are not fuddy duddys and, just like the next guy, we
like to play the lottery, occasionally. We can part with a 7.50 or a 10.00 bill, just for
the fun, and like the next guy, we are thrilled when we get it back.
Shussh, please don't tell anyone but, we have actually entered a few randomizers, and
thought they were a hoot.
However,they are not the answer to running a business on the net.They are great fun and,
when run by honest people (and most of them are run perfectly honestly), they can make
people a few bucks here and there and that's just fine.
If you want to have a real business that lasts over time and that will bring you a
reasonable or substantial income then randomizers are not the answer.
Phil and I took a look at this situation and saw a very easy solution to the problem. We
call it RADVERTISING. We made the word up. Not bad, huh, for a
couple of fuddy duddys?
What it it? I assure you it does not bite. We wanted people to be able to take advantage
of the randomizing craze but at the end of the day still have something they could benefit
from over the long haul. It wasn't out there so we invented it. We often do that.
We see a need and we fill it.
Here is what we wanted. We wanted people to be able to advertise their own product or
service over the long term so that they weren't simply engaging in a lottery where one guy
plops money into another's account. We wanted people to be able to advertise while they
So we created Instant Cash Magnet which is a Radvertiser. The way it works is that people
plop 10.00 into someone's account and they plop a set up fee into our account and they get
an affiliate page. On that affiliate page is their own ad - a three line description of
their product or service plus their url. So, in fact, while people are plopping money all
around the net, these same people will see your ad and hopefully visit your website.
If your ad is powerful enough then chances are the purchaser will plop money into your
account not once but twice - once as a to join the lotto game but the other to purchase
real good and services that they need to succeed on the net. It's a double take which can
actually benefit the purchaser in the long run. Radvertising. It combines random rotations
with real advertising and we actually like it which is why we launched it this week.
If you haven't seen it, you can see it at:
It's a work of art if we do say so ourselves.
SO HERE'S THE POINT.
Most of us work terribly hard on the net at very serious enterprises. There is nothing
wrong with breaking this up with a random game or two as long as you keep in mind that
business is serious and you need to treat it seriously so you don't end up simply playing
the game of lotto as a full time endeavor.
For our new readers: You should know: We always end our articles with a jingle to
emphasize the point. You can capture the essence of our articles in the Jane's Jingle
section every week.
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Jane's Jingle is the summary and conclusion of the editors article and
generally captures it's essence so if you need to cut to the chase, you can always skip
straight to the jingle :-)
Usually my jingles are light hearted and reflect the points made in the editors article.
This week we depart slightly. This week is for Hucks.
Huck Finn, you had a smile
It made me laugh all the while
You licked my face when I was sad
And chewed the rug to make me mad
You only liked chocolate ice cream
And ate it joyfully with a Huck Finn Gleam
You were always so friendly and so jolly
and now, without you, I'm melancholy.
I know I am suppose to remember good times
But you were my laughter, my joy and my rhymes
I may regain my composure soon
but it sure feels now like the end of the moon.
Sleep well my prince , I loved you the best
And now I will give that love to the rest.
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Guest articles are seen here when we receive an article that is in keeping with the theme
of WebPro Times.
=-= Beating The Spam Filters
=-= By James Hussher
Get your ad through spam filters!
I'll say up front that I am against spamming, I dislike it for its annoyance and basic
dishonesty. I have heard the statistic that up to 70% of email is spam, and I believe it.
The major ISP's such as AOL, MSN and Yahoo are ramping up efforts to reduce the junk email
delivered to their subscribers' mailboxes.
There are four basic types of spam filters. First, the algorithms that are built in to
email clients such as Microsoft Outlook and Eudora. Second, the additions individual users
make to these built-in filters, such as blocking messages from certain domains or email
addresses, or creating rules to auto-delete messages which contain certain
"trigger" words. Third, we have the anti-spam software products such as Spam
Cop, Spam Terminator, Spam Arrest, etc. Finally we have the anti-spam filters many ISP's
now provide their subscribers.
But why is that important to you, a non-spammer that paid for an ad to go to newsletters
with confirmed double o'pt-in subscribers? Because if your message contains the "red
flags" that set off these filters, your message will be deleted before the recipient
even sees it.
Therefore, it is vital that you learn how to write and design your email ads in a way that
won't set off the alarms.
If someone chooses to block your specific email address, there's nothing you can do about
it. And I would never abrogate anyone's right to do so.
This article will address ways to avoid having your ad or message auto-deleted before the
recipient even has a chance to view it.
Here are some basic no-no's:
1. Using all caps in the subject heading.
2. Using exclamation points.
3. Using these words:
Editor's Note: I had to "disguise" the following
words with symbols... so that THIS newsletter
can get through spam filters and into YOUR
02. can^cel at any time
03. check or mo^ney order
04. cli^ck here
06. dear friend
07. e'mail marketing
08. for on^ly ($)
09. fr^e (including toll-fr^e)
10. great o^ffer
12. incr'ease sales
13. or'der now
14. pro^mise you
15. risk fr^e
16. spe^cial promotion
17. this is not sp^m
18. to be re^moved
( Use of one of these words will not necessarily cause your email to be auto-deleted. For
instance, every issue of my ezine has an "unsub^scribe" link at the bottom. The
anti-spam software "scores" your email by how many of the words are present or
their frequency. )
You have two choices when it comes to beating the filters. One is to avoid using these
words and phrases altogether. I've found that hard to do. For example, in a recent issue,
I discussed how to use your e-zine to incr'ease business. Unfortunately the word
"incr'ease" cost me a fat 1.4 points in SpamAssassin, one of the most popular
Your second choice is to disguise these words and phrases in clever ways by inserting
keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is
not to make it too cryptic -- you want your readers to be able to understand what you're
saying. For example, in my e-zine, I use "fr*ee" for free.
While some spam filters pick up on this trick and penalize you for doing it by adding onto
your score, I've found that the points this tactic costs you penalize you much less than
using the words and phrases themselves. It's not a perfect solution, but it's working for
TEST BEFORE YOU SEND
It's a great idea to test how YOUR email stacks up before you send it out. The good news
is you can do this for FR^E.
Lyris' Content Checker
Tells you how your email ranks in SpamAssassin. All you do is copy your email text and
paste it into the box on their site. They'll run your fr^e report and email a copy to you.
It usually arrives within minutes.
The report will tell you exactly which words are costing you points. Usually you should
only be concerned if your score is over 5 points. If so, you can either delete those words
or disguise them, as I mentioned above.
About The Author:
James Hussher is a well-respected Internet marketer
and long-time proponent of online integrity. A former
Air Force intelligence officer and emergency medicine
physician, James has been marketing online since
1995. He publishes Internet Fortune, a weekly
newsletter for online marketers. Visit his website at
Want to get noticed? Submit an article for review and if your article is just
what our readers need to hear, we will include it here in our guest experts
spot. Your articles must be on some aspect of online marketing that works.
Submit your articles here.
You could become quite well known.
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CONTEST OF THE DAY
Contest Winners 09.15.03 - issue 107
Congratul^ations to the Winners of last week's contest.
The question: What is a palindrome and name a place in Australia that
The answer: We have 3 answers and 2 winners. The third answer intrigued
us so much that we said we would include it here. The correct answer to the first
part of the question is: A Palindrome is a word or number that can be read either forwards
or backwards (e.g. 123321)
Trey's answer - A palindrome is a number that is the same backwards or
forwards, as well as phrases that spell the same forwards as backwards Tumut, Australia
Cals Answer: - Palindrome: a word, phrase, verse, or sentence that reads
the same backward or forward. Town in Australia whose name is a palindrome: Glenelg.
Thanks for the opportunity to enter your contest. Great e-zine you got there.
And here is the answer that intrigued us because it is almost a short history of the town
we live in most of the year, Glenelg. No prize for Mike but his answer was so good we
thought it worth mentioning here. Excellent answer Mike.
A palindrome (I think) is a number or phrase or word that reads the same forward and
backward, such as RADAR.
Some towns in Australia:
TUMUT a town in Australia, on the Murrumbidgee River. PARAPARAP a town in the state of
Victoria, Australia (Australia Map Series Gazetteer, Word Ways)
OOROOROO a creek in New South Wales, Australia. OOLOOPOOLOO alternative name of Karanja,
an aboriginal language of Queensland, Australia
ARRAWARRA a town in coastal New South Wales, Australia (Cambridge Dictionary of Australian
Places, Word Ways).
GLENELG is one of the most common palindromic geographic names worldwide. The original is
a village in Scotland. There's also a town in Maryland, a suburb of Adelaide, South
Australia, a village in Nova Scotia, and a township in Ontario. Because there was a Lord
Glenelg (the only one with that name) who was the British Colonial Secretary in the 1830s,
the name is on various other features, such as streets and rivers, in Australia and New
Zealand. At Glenelg High School in Maryland, the yearbook is the Palindrome.
Keep up the good work !!! Best regards, Michael E Nixon
Here is this week's contest question is in 2 parts.
What country was the first to give women the right to vote?
What was the year that this voting right was granted?
This weeks prize - Solo Ad Mailing to 10,000
Send your answers to...
Contest Rules: First correct answer we receive WINS!
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SMART TIP OF THE DAY!
We mentioned randomizers and our radvertising program in our main
article this week. This is a great way to show off your website and get random visits and
payments at the same time.
For those of you who don't own a business, our radvertiser program is like having a myriad
of affiliates working for you. The more you advertise your site, the more chances people
have to see your ad and join radvertiser under you.
As the owners we get the back end ratio payments. We advertise for
you and send traffic to our own random generator script which rotates your URL's randomly.
With 1000's of visitors a day you site is sure to get seen lot's of times.
You can, of course, increa^se your viewing's by purchasing more
ratios when you join or by upgrading from with your admin area.The point is to advertise
your 3 line offer to as many people as possible. The random $10.00 payments to your Paypal
or Storm pay Accounts are a great bonus.
Give it a try and have some fun with us. It's a chance to make
money, adver^tise your product or service to a lot of people virally and have some fun at
the same time.
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SMART RESOURCES OF THE DAY
Recommendation & Review:
JVALERT - Come and Rub
Shoulders With The Internet's Elite!
Have you ever wondered what it would be like to be on a first name basis with some of the
internet's most well known and successful marketers? Have you ever imagined yourself
coming up with an idea and doing a Joint Venture with someone who could help you explode
your business overnight?
Till now it's been a dream right?
You never really believed it was possible?
Why would they want to do a deal with you, they don't need you?
Heck, how do you even get them to respond to your emails and offers?
All that is a thing of the past, JVAlert has launched.
Now you can do the kind of deals you always wanted to with the top guns on the internet.
Now you can get the action you need, when you need it.
This is awesome and gets the WebPro Times AAA Rating as the best investment in your future
this century. We cannot recommend this one highly enough.
For those who have joined it already - Great decision. For those who haven't go to the
site and register now. This is one you don't want to miss out on.
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SMART FR.EEBIE OF THE DAY
a neat site for you. A site packed with a bunch of FR.EE THINGS to send away for and use
yourself or, give as gifts to someone special:
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THE CONTINUING SAGA OF J AND P
I feel like I lost my best friend when Huck Finn died. I really don't know what to do. I
miss him and I am miserable.
I'll be your best friend.
P, You're my partner, you can't be my best friend and besides you're not fuzzy and cuddly
Phil Basten & Jane Mark
Publishers - WebPro Times
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Tell us what you think of the WebPro Times. Let us know how we can improve the ezine, plus
tell us the marketing tools that are working for you so we can share them with our
readers. Be sure to include your URL in your tip.
Email us here...
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Web Pro Times is Published by
Jane Mark & Phil Basten
Suite 8, 9 Holdfast Promenade, Glenelg, South Australia
Phone: 618-376-6086, Fax: 618-376-6168
New York Office
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Phone: 212-475-6001, Fax: 212-228-3819