Before we Begin a Personal Note:

Maybe it was a premonition that I had last week when I wrote an article on a "Huck Finn Adventure."

I thought my best dog pal, Huck Finn, would live forever like Peter Pan. At least I thought he would make it until I returned from my Australia office to my New York Office in December. He was old ( 13 years) and he just couldn't hold on. He died peacefully just a few days ago on his 13th birthday surrounded by my other 4 poms and three Persian cats.

Huck Finn was a trooper and my heart is breaking right now as I am sure all of you who have animals know. Please forgive - if I do not have my usual upbeat tone but we all continue on our Huck Finn adventures and so I will I somehow.

Jane

WHY RANDOMIZE WHEN YOU CAN RADVERTISE?

Lest you think that Phil and I are old fuddy duddys, we need to disabuse you of that notion right now. We are "tres au courent" and we have seen all those randomizers that have taken over the net waves and have drummed up a lot of enthusiastic supporters.

You know the ones:

"Get 7.50 over and over again"
"I am seeing 20.00 bills in my dreams"
"Just launched and I am already in profit"
"25.00 and 25.00 and 25.00 equals thousands"
"Better than Viagra..." (I made this one up. I really haven't seen this but it sounds good and you never know...)

With a randomizer you can have bills of various sizes from 5.00 to 25.00 drop magically into your Paypal and Stormpay account like fairy dust and you don't have to do a thing - just lay there and wait.

Of course, we've always found that when you just lay there and wait, sooner or later somebody steps on your head and you get a migraine.

WHAT IS A RANDOMIZER?

A Randomizer is a script that allows your affiliate link to be shown over and over on a completely random and unpredictable basis. The way it works is that someone advertises a randomizer. You click on the link. You pay that someone say $5.00 - plop - into their stormpay or paypal account and you pay the script owner anywhere from 1.00 to 200.00 (depending on the number of rotations you order) to set your affiliate link up on a random rotator where, if someone clicks on your link, you get paid and the money plops into your account. The more random rotations you order the more plops you are likely to get or so the theory goes. This is your basic randomizer.

Randomizers come in all shapes and sizes. On some you can buy more exposures and get the jump on the next guy. On some you cannot Some you can make payments to Paypal only and some to Stormpay only and some you can plop into both. Some display all these payments. Some do not. Some are variations on this theme but, they all have one thing in common. You pays your money and takes your chances - kind of like Net Lotto.

Open your email account on any given day and you will be randomized in about every other email which, come to think of it, is not so random.

There is absolutely nothing wrong or illegal about these randomizers. In fact, it seems to us that they are based on the very egalitarian principal of redistributing the wealth-kind of like what we do in New York State in our Lottery drawings. Someone wins the lottery. He buys a new car, hires a financial planner, buys a new house, trades in his wife and a lot of people get richer-He usually ends up broke. Why? He forgot to invest just a wee bit of the money in some lasting investment or business so that he, the winner, got to keep some of the cash. What a novel idea!

WE LIKE TO PLAY THE LOTTERY

I remind you again that Phil and I are not fuddy duddys and, just like the next guy, we like to play the lottery, occasionally. We can part with a 7.50 or a 10.00 bill, just for the fun, and like the next guy, we are thrilled when we get it back.

Shussh, please don't tell anyone but, we have actually entered a few randomizers, and thought they were a hoot.

However,they are not the answer to running a business on the net.They are great fun and, when run by honest people (and most of them are run perfectly honestly), they can make people a few bucks here and there and that's just fine.

BUT....

If you want to have a real business that lasts over time and that will bring you a reasonable or substantial income then randomizers are not the answer.

Phil and I took a look at this situation and saw a very easy solution to the problem. We call it RADVERTISING. We made the word up. Not bad, huh, for a couple of fuddy duddys?

What it it? I assure you it does not bite. We wanted people to be able to take advantage of the randomizing craze but at the end of the day still have something they could benefit from over the long haul. It wasn't out there so we invented it. We often do that.

We see a need and we fill it.

Here is what we wanted. We wanted people to be able to advertise their own product or service over the long term so that they weren't simply engaging in a lottery where one guy plops money into another's account. We wanted people to be able to advertise while they were playing.

So we created Instant Cash Magnet which is a Radvertiser. The way it works is that people plop 10.00 into someone's account and they plop a set up fee into our account and they get an affiliate page. On that affiliate page is their own ad - a three line description of their product or service plus their url. So, in fact, while people are plopping money all around the net, these same people will see your ad and hopefully visit your website.

If your ad is powerful enough then chances are the purchaser will plop money into your account not once but twice - once as a to join the lotto game but the other to purchase real good and services that they need to succeed on the net. It's a double take which can actually benefit the purchaser in the long run. Radvertising. It combines random rotations with real advertising and we actually like it which is why we launched it this week.

If you haven't seen it, you can see it at:

http://www.goldbar.net/start.php?id=5173

It's a work of art if we do say so ourselves.

SO HERE'S THE POINT.

Most of us work terribly hard on the net at very serious enterprises. There is nothing wrong with breaking this up with a random game or two as long as you keep in mind that business is serious and you need to treat it seriously so you don't end up simply playing the game of lotto as a full time endeavor.


SIDEBAR:

For our new readers: You should know: We always end our articles with a jingle to emphasize the point. You can capture the essence of our articles in the Jane's Jingle section every week.

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JANES JINGLE

Jane's Jingle is the summary and conclusion of the editors article and
generally captures it's essence so if you need to cut to the chase, you can always skip straight to the jingle :-)

----------------

Usually my jingles are light hearted and reflect the points made in the editors article. This week we depart slightly. This week is for Hucks.

Huck Finn, you had a smile
It made me laugh all the while
You licked my face when I was sad
And chewed the rug to make me mad
You only liked chocolate ice cream
And ate it joyfully with a Huck Finn Gleam
You were always so friendly and so jolly
and now, without you, I'm melancholy.
I know I am suppose to remember good times
But you were my laughter, my joy and my rhymes
I may regain my composure soon
but it sure feels now like the end of the moon.
Sleep well my prince , I loved you the best
And now I will give that love to the rest.

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GUEST ARTICLE

Guest articles are seen here when we receive an article that is in keeping with the theme of WebPro Times.

=-= Beating The Spam Filters
=-=
=-= By James Hussher
=-=

Get your ad through spam filters!

I'll say up front that I am against spamming, I dislike it for its annoyance and basic dishonesty. I have heard the statistic that up to 70% of email is spam, and I believe it. The major ISP's such as AOL, MSN and Yahoo are ramping up efforts to reduce the junk email delivered to their subscribers' mailboxes.

There are four basic types of spam filters. First, the algorithms that are built in to email clients such as Microsoft Outlook and Eudora. Second, the additions individual users make to these built-in filters, such as blocking messages from certain domains or email addresses, or creating rules to auto-delete messages which contain certain "trigger" words. Third, we have the anti-spam software products such as Spam Cop, Spam Terminator, Spam Arrest, etc. Finally we have the anti-spam filters many ISP's now provide their subscribers.

But why is that important to you, a non-spammer that paid for an ad to go to newsletters with confirmed double o'pt-in subscribers? Because if your message contains the "red flags" that set off these filters, your message will be deleted before the recipient even sees it.

Therefore, it is vital that you learn how to write and design your email ads in a way that won't set off the alarms.

If someone chooses to block your specific email address, there's nothing you can do about it. And I would never abrogate anyone's right to do so.

This article will address ways to avoid having your ad or message auto-deleted before the recipient even has a chance to view it.

Here are some basic no-no's:

1. Using all caps in the subject heading.

2. Using exclamation points.

3. Using these words:

Editor's Note: I had to "disguise" the following
words with symbols... so that THIS newsletter
can get through spam filters and into YOUR
inbox! :)

01. ama^zing
02. can^cel at any time
03. check or mo^ney order
04. cli^ck here
05. congra^tulations
06. dear friend
07. e'mail marketing
08. for on^ly ($)
09. fr^e (including toll-fr^e)
10. great o^ffer
11. gua^rantee
12. incr'ease sales
13. or'der now
14. pro^mise you
15. risk fr^e
16. spe^cial promotion
17. this is not sp^m
18. to be re^moved
19. unsub^scribe
20. w^inner

( Use of one of these words will not necessarily cause your email to be auto-deleted. For instance, every issue of my ezine has an "unsub^scribe" link at the bottom. The anti-spam software "scores" your email by how many of the words are present or their frequency. )

You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to incr'ease business. Unfortunately the word "incr'ease" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs.

Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic -- you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.

While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.

TEST BEFORE YOU SEND

It's a great idea to test how YOUR email stacks up before you send it out. The good news is you can do this for FR^E.

Lyris' Content Checker
http://www.lyris.com/contentchecker

Tells you how your email ranks in SpamAssassin. All you do is copy your email text and paste it into the box on their site. They'll run your fr^e report and email a copy to you. It usually arrives within minutes.

The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above.

--------------------------------------------------
About The Author:

James Hussher is a well-respected Internet marketer
and long-time proponent of online integrity. A former
Air Force intelligence officer and emergency medicine
physician, James has been marketing online since
1995. He publishes Internet Fortune, a weekly
newsletter for online marketers. Visit his website at
http://continue.to/internetfortune/
--------------------------------------------------

Want to get noticed? Submit an article for review and if your article is just
what our readers need to hear, we will include it here in our guest experts
spot. Your articles must be on some aspect of online marketing that works.

Submit your articles here.
mailto:webprotimes@jpeads.com?subject=Articles

You could become quite well known.


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CONTEST OF THE DAY

Contest Winners 09.15.03 - issue 107

Congratul^ations to the Winners of last week's contest.

Trey Koehler
http://safelistWorld.com

Cal Golden
http://www.associatevillage.com

The question: What is a palindrome and name a place in Australia that uses this?

The answer: We have 3 answers and 2 winners. The third answer intrigued us so much that we said we would include it here.  The correct answer to the first part of the question is: A Palindrome is a word or number that can be read either forwards or backwards (e.g. 123321)

Trey's answer - A palindrome is a number that is the same backwards or forwards, as well as phrases that spell the same forwards as backwards Tumut, Australia

Cals Answer: - Palindrome: a word, phrase, verse, or sentence that reads the same backward or forward. Town in Australia whose name is a palindrome: Glenelg. Thanks for the opportunity to enter your contest. Great e-zine you got there.

And here is the answer that intrigued us because it is almost a short history of the town we live in most of the year, Glenelg. No prize for Mike but his answer was so good we thought it worth mentioning here. Excellent answer Mike.

A palindrome (I think) is a number or phrase or word that reads the same forward and backward, such as RADAR.

Some towns in Australia:

TUMUT a town in Australia, on the Murrumbidgee River. PARAPARAP a town in the state of Victoria, Australia (Australia Map Series Gazetteer, Word Ways)
OOROOROO a creek in New South Wales, Australia. OOLOOPOOLOO alternative name of Karanja, an aboriginal language of Queensland, Australia
ARRAWARRA a town in coastal New South Wales, Australia (Cambridge Dictionary of Australian Places, Word Ways).

GLENELG is one of the most common palindromic geographic names worldwide. The original is a village in Scotland. There's also a town in Maryland, a suburb of Adelaide, South Australia, a village in Nova Scotia, and a township in Ontario. Because there was a Lord Glenelg (the only one with that name) who was the British Colonial Secretary in the 1830s, the name is on various other features, such as streets and rivers, in Australia and New Zealand. At Glenelg High School in Maryland, the yearbook is the Palindrome.

Keep up the good work !!! Best regards, Michael E Nixon
http://www.aspire.enliveninternational.com

Here is this week's contest question is in 2 parts.

What country was the first to give women the right to vote?
What was the year that this voting right was granted?

This weeks prize - Solo Ad Mailing to 10,000 contact addresses.

Send your answers to...
mailto:webprotimes@jpeads.com?subject=Contest-Answer

Contest Rules: First correct answer we receive WINS!

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SMART TIP OF THE DAY!

RAdvertising Idea

We mentioned randomizers and our radvertising program in our main article this week. This is a great way to show off your website and get random visits and payments at the same time.

For those of you who don't own a business, our radvertiser program is like having a myriad of affiliates working for you. The more you advertise your site, the more chances people have to see your ad and join radvertiser under you.

As the owners we get the back end ratio payments. We advertise for you and send traffic to our own random generator script which rotates your URL's randomly. With 1000's of visitors a day you site is sure to get seen lot's of times.

You can, of course, increa^se your viewing's by purchasing more ratios when you join or by upgrading from with your admin area.The point is to advertise your 3 line offer to as many people as possible. The random $10.00 payments to your Paypal or Storm pay Accounts are a great bonus.

Give it a try and have some fun with us. It's a chance to make money, adver^tise your product or service to a lot of people virally and have some fun at the same time.

http://www.goldbar.net/start.php?id=5173

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SMART RESOURCES OF THE DAY

Recommendation & Review:

JVALERT - Come and Rub Shoulders With The Internet's Elite!

Have you ever wondered what it would be like to be on a first name basis with some of the internet's most well known and successful marketers? Have you ever imagined yourself coming up with an idea and doing a Joint Venture with someone who could help you explode your business overnight?

Till now it's been a dream right?
You never really believed it was possible?
Why would they want to do a deal with you, they don't need you?
Heck, how do you even get them to respond to your emails and offers?

All that is a thing of the past, JVAlert has launched.

Now you can do the kind of deals you always wanted to with the top guns on the internet. Now you can get the action you need, when you need it.

This is awesome and gets the WebPro Times AAA Rating as the best investment in your future this century. We cannot recommend this one highly enough.

For those who have joined it already - Great decision. For those who haven't go to the site and register now. This is one you don't want to miss out on.

http://www.jvalert.com/invite.aspx?id=69


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SMART FR.EEBIE OF THE DAY

Here's a neat site for you. A site packed with a bunch of FR.EE THINGS to send away for and use yourself or, give as gifts to someone special:
 
http://www.1freestuff.com/


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THE CONTINUING SAGA OF J AND P
----------------

P?

Yes J?

I feel like I lost my best friend when Huck Finn died. I really don't know what to do. I miss him and I am miserable.

J?

yes,P?

I'll be your best friend.

P, You're my partner, you can't be my best friend and besides you're not fuzzy and cuddly like Hucks.

J?

yes, P?

Don't start...

Phil Basten & Jane Mark
Publishers - WebPro Times
http://jpeadvertising.com


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Reader Feedback

Tell us what you think of the WebPro Times. Let us know how we can improve the ezine, plus tell us the marketing tools that are working for you so we can share them with our readers. Be sure to include your URL in your tip.

Email us here...
mailto:webprotimes@jpeads.com?subject=Reader-Feedback


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PUBLISHER DETAILS

Web Pro Times is Published by
Jane Mark & Phil Basten
JPE Advertising

Australian Office
Suite 8, 9 Holdfast Promenade, Glenelg, South Australia
Phone: 618-376-6086, Fax: 618-376-6168
New York Office
736 Broadway, 4th Floor, NY, NY 10003, USA
Phone: 212-475-6001, Fax: 212-228-3819

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