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Published by
JPE Advertising
Suite 8, 9 Holdfast Promenade, Glenelg, South Australia
Phone: 618-376-6086, Fax: 618-376-6168

Volume 1 - Issue 107 - Monday, September 8, 2003

View More Issues Here


What A Day!
The Weather's grand all over the net.

Welcome to The WebPro Times. The ezine where business people, opportunity seekers, entrepreneurs and professional marketers meet.



Our Format for the WebPro Times is:

--> Editors Article
--> Guest Article (as they are approved)
--> Janes Jingle
--> Contest of the Day (win prizes)
--> Smart Tip of the Day
--> Smart Resources of the Day
--> Smart Fre.ebie of the Day
--> Continuing Saga of J and P
--> Feedback



Web Pro Times - Issue 107, September 8, 2003


I have a dog named Huck Finn. He's just a wee bit of a thing - a Pomeranian-6 pounds, if that.

Whenever I tell him we are going on a Huck Finn Adventure, the tail starts wagging, he starts bouncing up and down. He knows exactly what I mean.

We are going out into the big world and we never know what we will find.

Mostly we just go for a Mr. Softee which is an ice cream truck where you can get the best soft chocolate ice cream in America.

Hucks and I take turns licking the cone and we collect quite a few stares from on lookers but we don't pay them any mind.

It's kind of the same in business.

If you are not on an adventure, then you might as well get your self a nine to fiver and call it a day.


How many of you who work on the net are working nine to five - raise your hands or waive or something.

I don't see any hands and I think most of you know that, if you are running your own business on the net or anywhere else for that matter, you are working far longer hours and many more days then if you have a regular nine to five. It's just the nature of the business.

Oh, I know, you've read all those residual income books that tell you you can just work a few hours a week and set it and forget it and the money will just come pouring in. If you believe that, you might as well take up basket weaving or feeding the birds on your calendar.

If you are not on an adventure in your business everyday then you are probably bored to tears with it or worse not really committed to it and it will show in everything you do.


How do you know when your business is an adventure. It's simple. If you wake up at six a.m. every morning and run to the computer to see what has happened during the few hours that you grabbed some shut eye, you are probably on an adventure.

If 10.00 a.m. comes and goes and you have not had the time to make a cup of coffee or grab a piece of a toast, you are probably on an adventure.

If you promise yourself you will make an early night of it and have a great dinner and some wine and then find yourself back at the computer sending out ads, you are probably on an adventure.

If the phone is ringing and you ignore it, you are probably on an adventure.

If you aren't quite sure what day is Thanksgiving or Christmas or it's Monday or Sunday, you are probably on an adventure.

Oh, I know, what about stopping and smelling the roses? Isn't that important too. That is precisely the point. Your business should be your roses, your ice cream sundae, your lover (well maybe that's carrying things a bit too far).

If you live, eat and breathe what you do, it will show up in your work - others will sense it and want to know you and work with you.They will sense your adventure and want to become part of it.

It doesn't take much. All you really need is energy, persistence, patience and an ounce of creativity.

If these are in short supply, get your self a dog, name him Huck Finn and you too can be on a forever adventure.


For our new readers: You should know: We always end our articles with a jingle to emphasize the point. You can capture the essence of our articles in the Jane's Jingle section every week.

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Jane's Jingle is the summary and conclusion of the editors article and
generally captures it's essence so if you need to cut to the chase, you can always skip straight to the jingle :-)


There's nothing quite like winning the game
It's sure to result in fortune and fame.
There a few things to do on the path to glory
If you want to end up with a breathtaking story
First, find a business you eat, breathe and love
Next make sure you keep your head above
All of the nonsense your fed everyday that tries
to pull you every which way.
If all else fails buy a dog with a grin and
make sure you name him only Huck Finn

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Guest articles are seen here when we receive an article that is in keeping with the theme of WebPro Times.

How to Setup and Succeed at JV's
by Jeremy Johnson

Many people in the iNet Marketing world talk about the power of JV's and how we all must use them to achieve the levels of success that we desire as iNet Marketers.

The reason is simple. You have a product, other List Masters, have a list of people interested in your product, so get that List Master to suggest your product to his/her list and you are golden.

Now the question is how do you convince those ListMasters to team up with you and get your message to their advertisers. Well there are several ways. But first things first.

The most crucial step of any JV is the initial contact. The "offer letter" so to speak. I know that a bunch of people are selling these JV letters in a box, but please, please don't waste a penny on those. A JV letter is something you can do easily on your own, and here is how.

Put yourself in the shoes of your potential JV partner. What would make you want to JV with somebody else? Well there are really only a few reasons why someone would want to do this. The reasons are, money, more subscribers, or a great service to their readers.

There are other reasons but these are the three big one. So this is what you should concentrate on. Let me give you an example from a very successful JV I just did.

Here is the actual letter I sent out


Hello <Name>,

My name is Jeremy Johnson. I'm the ListMaster of www.ViralListBuilders.com. I'm contacting you because your ezine *<ezine name>* is of high quality. And I am looking for some High quality eZines to partner with. Plus we both have about he same number of subscribers, so this will work well.

I don't want to go into to much detail about the project unless you're interested, but it will involve no work from you,except running a single mailing and it will
deliver tons of high quality (non-junk) subscribers for all of us involved. It involves a highly *viral system* that will really increase the subscription list of everybody's
ezine. And the whole thing will take only a few days to complete.

I've already got a couple of eZines like <ezine1, ezine2> who agreed to participate, and we are hoping that you will join us, because the more eZines the better. Well with a maximum of about 8.

Any way if you are interested in pursuing this offer, go ahead and send me an email and I'll detail the entire plan to you. Trust me your going to like it. I've done all the hard work. Now all that is left is to put it into action.

As I can only include 6 more ezines in this once in a lifetime deal please get back to me as soon as possible and we can talk about how this *eZine Ad swap on steroids* will work.

By the way, my friend and mentor Alex Sampson (www.ultramarketing.com), has used this exact same technique with 8 large lists and was able to gain 2000 subscribers in 10 days. While our results may vary it is reasonable to expect a very large return (perhaps 100's) of high quality, non junk, new subscribers for our respective ezines.

Thanks for your time,

Jeremy Johnson

P.S. I hope to hear from you soon. And I look forward to a very profitable on-going relationship.


Now there are several things to notice about this letter, that all JV letters should contain.

1. It is obviously personalized. I've found the list masters name and the name of his ezine. The more personal you can get the better. Because then the List Master will know that it is not just a mass mailing.

2. I clearly state who I am and what my intent is. By the way the subject line was, "Let's work together" nothing fancy here, just clear and to the point. Trust me List
Masters get enough advertising, don't try to hit them with some gimmick subject line. It'll just get trashed.

3. The offer - I'm offering high quality *non-junk* email subscribers that this List Master can have for free, with no work. I mean come one, who wouldn't want that? The fact that I'm doing all the work is very important. I think any time you approach a potential JV you should always plan on doing all the work. That is an easy thing to do that will make it much easier for the potential JV to agree.

Also a lot of ezine owners are worried about filling up their list with junk email addresses. So I was sure to highlight the fact that I could get, real, non-junk emails.

Foreseeing the possible objects and delivering solutions to those objections before they arise will make your offer that much better, because it shows that you have put some time into thinking things through. This is some what of an art
and it takes practice, but you should get the hang of it in no time.

4. Psychology - Here I use a little bit of name dropping Psychology. Basically what I did is first go to some close friends that I knew I could get to sign up for this JV,
because I had worked with them before. Once they said OK then I included their name in the email to everybody else, saying "Jo Smo has already signed up so why don't you?"

This is a kind of "jump on the bandwagon syndrome" or a "if everybody else is doing it, I better do it as well." This is especially true in Internet Marketing where everybody wants to look like they never make mistakes, so if they see that other people are participating in this program then they will think to themselves,

"Man I better get on, because if I don't it is is largely successful, then people will find me out and they will think I'm not a real internet marketer."

So were playing on their fears a little bit here. But hey it works. :) Also I did the same thing when I mentioned my mentor Alex Sampson, who really is one of my mentors by the way.

5. Offer proven results - this might not always be possible, but if you have done a similar JV, or now of somebody who has then offer there actual results as a gauge to what the JV partner can expect. Be sure to be completely truthful here, and don't over exaggerate any claims, cause if you do it will come back to you when the JV doesn't turn out as well as you said it would.

6. The call to action - you've spent all the work writing up the letter, be sure and call them to action. Say something like write back to me soon to get more details.
Or whatever, and it is best to put some sort of time limit on things. Because it will encourage the List master to get back to you sooner.

7. Honesty - honesty is paramount. Don't over exaggerate anything. This is true of all marketing but especially so in JV marketing. It's your reputation that you are putting on the line. So don't promise anything you can't deliver, it will just come back to haunt you.

8. Follow up - keep track of everybody you send the email to and if you don't hear back from them in a few days send them another email asking them if they received your first email and if they are interested. Following up is crucial in all marketing efforts, so don't forget about it in your often times most important marketing efforts.

9. Butter 'em up - Ok maybe this should have been first, but I'm just writing them as they come. :) It doesn't hurt to butter up the prospect a little bit. Here I said that his ezine was of high quality and I finished with a PS that said "I look forward to a very profitable on-going relationship."

This lets the list master know that I am interested in his/her product and I'm interested in a long relationship, so I'm more likely to deliver than the hit and run type.

You can take it a step further, by opening the letter with a testimonial for you potential JV partners ezine or product. testimonials are valuable, and if you have already given them a testimonial then they are more likely to listen.

These are just a few basic points to use when creating a JV letter. Remember to put yourself in the shoes of you potential partner and give them a solution to a problem they have. With a little practice you'll get the hang of it, and before you know it you'll be turning JV's like nobodies business.

Just for fun go ahead and try to write your own JV letter. It's good practice and you'll probably enjoy it. Once your done send it to me and I'll give you some pointers.

To your Viral success,

Jeremy Johnson

Jeremy Johnson is an expert at using Viral Marketing
techniques to build your list at warp speeds. To learn more
about the specific details of a JV he recently used to bring
in 100s of subscribers to his eZine in 10 days, sign up for
his weekly ezine here. www.ViralListBuilders.com.

Want to get noticed? Submit an article for review and if your article is just
what our readers need to hear, we will include it here in our guest experts

Your articles must be on some aspect of online marketing that works.

Submit your articles here.

You could become quite well known.

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Contest Winners 09.01.03 - issue 106

Congratulations to the Winners of last week's contest.

Brian Page

Michael Nixon

The question: What is one-eyed and straight, yet in its wake, weaves in and out?

The answer: A needle..

This one seemed to have stumped a lot of people, only a few responses.

So how did we get 2 winners?

Simple, we goofed and forgot to scroll down through our mail box. We notified the first person we saw which was Brian and completely missed Michael's correct answer which came in earlier. So we decided to award 2 prizes and announce 2 winners.

If you want to know Janes answer to this, she was one of the ones who was stumped. Her answer - A one-eyed water skier. Beeeep! She didn't get a prize.

Here is this week's contest question is in 2 parts.

What is a Palindrome and can you name a town in Australia where this occurs?

This weeks prize - Solo Ad mailing to 65,000. This one has returned by popular request

Send your answers to...

Contest Rules: First correct answer we receive WINS!

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Advertising Ideas

The most difficult part of advertising is often just coming up with the idea. Even the most successful writers can get stuck at times. Here are some ways to produce advertising ideas that SELL!

First of all, it is important to get the facts. You need to know specific facts about the product as well as facts about the audience you want to target. Get all of the information you can! Read magazines, flyers, newsletters, and even junk mail. Also, talk with people. Go to classes and seminars or attend meetings. You never know when the information you learn will be useful.

Try using a checklist. When you're stuck for an idea, a checklist can help you come up with different possibilities or strategies. You could make a checklist for headlines, or a checklist for why people buy products. This will help you get headed in the right direction.

Get feedback. The way you see your ideas may be completely different than the way others see them. Show your rough ideas to others. Or, have someone look at your finished copy and give you their opinion on how it might be improved.

Try teaming up. If you are a copywriter, you could team up with an art director. Or if you are an entrepreneur you might team up with a corporate manager. A partner can expand upon your ideas and could make them even better.

Sleep on it! Sometimes you need to just put the problem aside. You're probably thinking about it way too much. You might be surprised when the perfect idea comes to you "out of the blue."

Get Kevin's 10,000 FREE marketing ideas at http://DrNunley.com Reach him at kevin@drnunley.com or 801-328-9006.

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Recommendation & Review:

If you've been looking to launch a new website, but don't know how to do it or where to start you need to take a look at a site that is dedicated to helping people like you and us to succeed online.

Our good friend, Ken Evoy has developed an absolute killer system and is turning ordinary people into internet success stories literally overnight.

Let's face it. A Web site without traffic is pointless. Ken's SBI makes it easy for you to build a professional, popular, and profitable business... a site that attracts warm, willing-to-buy visitors, thousands and thousands of them.

Do yourself a favor and check this site out now. You'll be glad you did.


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Here's a neat site for you. A site packed with a bunch of FR.EE THINGS TO GIVE AWAY AT YOUR SITE...Tons of Contests, Marketing Services, Gifts, Phone Cards & much more:  http://www.ad-alyzer.com/727/freebies

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Yes J?

You know I really miss Huck Finn when we are in our Australia office

Really, J, what is you miss about him?

Oh, I don't know, P. He has this sort of great grin and he is warm and cuddly and he licks me when I am down and gets me out of a mood.

Well, hey, J, what am I chopped Liver? I can do all that.

Watch it, P. You are treading on dangerous ground here.

Hey, I can do everything Hucks does and more...


Yes, J

Don't start...

Phil Basten & Jane Mark
Publishers - WebPro Times

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Web Pro Times is Published by
Jane Mark & Phil Basten
JPE Advertising

Australian Office
Suite 8, 9 Holdfast Promenade, Glenelg, South Australia
Phone: 618-376-6086, Fax: 618-376-6168
New York Office
736 Broadway, 4th Floor, NY, NY 10003, USA
Phone: 212-475-6001, Fax: 212-228-3819