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Published by JPE Advertising
Volume 2 - Issue 28 - Tuesday, Sep 5, 2006
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Greetings
From The WebPro Times Ezine
Welcome to The WebPro Times. The ezine where business people, opportunity seekers,
entrepreneurs and professional marketers meet every week.
Delivered Mondays
VOLUME 2 - ISSUE 28 |
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Editors
Article
Power-Packed Marketing Strategy of
the week...
Social Proofing for Profits...
Copyright 2006, Phil Basten, JPE Advertising
This week we begin our series, Power Packed Marketing Strategy of the Week.
Our goal here is to provide marketing tips you can easily use to increase your profits
online.
Our first tip is Social Proofing...
Most of you may have heard of the term but some are not really sure what it means.
Here's it is in a nutshell...
Testimonials, endorsements, or enthusiastic acclamations.
Human beings are creatures of habit. We like to do things
others do. It gives us a comfort zone to work in. We are far more likely to make a
decision when we see that others have made a similar decision, and like the product or
service enough to put their reputation on the line by endorsing the product or service
with their testimonial.
The interesting thing here is that when we are looking at a
higher priced items, $197.00 or more, we often feel the need to validate our decision to
buy, and to give ourselves permission to spend that money. So we look for testimonials
that validate our choice as being (a) a smart choice, and (b) the right choice.
How can you make use of this habit of human nature to explode your online visibility and
earnings?
Here are few things you need to do...
Brand Yourself...
First you need to decide whether you want to brand your website, your business name, or
your own name. This will determine how you approach the next step.
Next do a search for products and services you either need
or would like to use and figure out a way you can get your own testimonial added to the
site.
There a few ways you can do this...
1.) In the case of products or services that have been on
the market for some time, purchase the product or service, take it for a spin, and then
write a testimonial and send it to the site owner. Your testimonial will sound much more
authentic if you have actually used the product or service and you have some results to
talk about.
2.) In the case of sites that are about to launch a new
product or service, you could contact the owner with a testimonial that tells others what
you think of the product or service, the idea behind it, the need it fills, and so on. Who
knows, some may give you a free copy of the product, or a free membership for doing this.
If they do it is a gift, an added bonus. Don't make the mistake of asking for this.
Getting your testimonial on the site achieves the goal of this tip.
3. If you have a large mailing list, 5,000 members or more,
you could ask the owner for a free copy to review. Point out how much you like the concept
and how you believe it would be of value to your members and that you'd like to try it so
you can give your readers an authentic endorsement.
Bottom Line...
Site owners and webmasters everywhere are constantly on the
lookout for authentic, unsolicited, testimonials, and this can provide you with quality
FREE advertising for years. If you get the opportunity to add your testimonial to a site a
day, do it and make sure you have a closing tag that says something like...
"[your name] is the CEO of [your site name] A site
dedicated to [description] and then add your url. Keep your [description] to a maximum of
5 words.
That's it. Now go grab yourself some free advertising.
You could start here...
http://freeaddepot.com
http://targetadsdepot.com/
Be sure to send us your testimonial so we can include it on
the sites. See how others have already done this. Take a look at how the experts do it.
Have a great week
Phil Basten
The WebPro Times
-----------------------------------------------------------------
Phil Basten is President of JPE
Advertising. Together with his
partner, Jane Mark, they have created some of the internets most
popular and innovative advertising sites and resources. Sites like
Free-Ad Depot, and Target-Ads Depot.
-----------------------------------------------------------------
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Guest
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Advertising Made Easy
by: Chet Holmes
Read the article here
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Contest of the Day
Last Weeks Contest Question:
Who said this? - Nobody goes where the crowds are anymore. It’s too crowded.
Answer:
Yogi Berra - New York Yankees - Hall of fame
Congratulations to our
WINNER:
No winners this week. Guess we stumped you.
This Weeks Contest Question:
In what year did Labor Day in the US start?
This Weeks Prize:
500 ad credits at Free-Ad Depot. If you are not a member yet you can signup here free.
Send your answers to... WebPro Times Contest
Contest Rules: First correct entry received, WINS. Be sure to include
your full name and website link.
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Reach over 75,958 members. Our readers get results and you can too. Book your sponsor ad
or solo ad today! http://webprotimes.com/
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Reader Feedback
Tell us what you think of the WebPro
Times. Let us know how we can improve the ezine, plus tell us the marketing tools that are
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tip. Email us
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Bottom
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PUBLISHER DETAILS
Web Pro Times is Published by
Jane Mark & Phil Basten
JPE Advertising
Australian Office
Suite 8, 9 Holdfast Promenade,
Glenelg, South Australia
Phone: 618-8376-6086, Monday-Friday, 9am-6pm
Fax: 618-8376-6168
New York Office (we are here
now)
736 Broadway, 4th Floor, NY, NY
10003, USA
Phone: 212-475-6001, Monday-Friday, 9am-6pm EST
Fax: 212-228-3819
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