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Published by JPE Advertising
Volume 2 - Issue 13 - Monday, April 3, 2006
View past issues here
Greetings
From The WebPro Times Ezine
Welcome to The WebPro Times. The ezine where business people, opportunity seekers,
entrepreneurs and professional marketers meet every week
Delivered Mondays
VOLUME 2 - ISSUE 13 |
Top
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Editors
Article
Learn or Die...
by Phil Basten
If you've been marketing on the internet for a while,
you have probably noticed that the internet landscape changes rapidly. Sometimes it is
extremely difficult to keep pace with the latest marketing and business trends.
Ads and offers that worked well for us a few months back, don't seem to have the same
pulling power they once did. And marketing techniques that generated good results a while
back, now produce diminished returns.
Despite these rapid changes, top marketers still rake in huge profits.
To understand how they are able do this, we need to look at the difference between
business strategy and tactics.
a) Top marketers have a long term strategy or goal. Their businesses are strategic in
focus. They have a vision or big picture of where they want to go, (destination - goal -
strategy).
b) They know what they need to do to get there. (tactics - technique's - tricks)
Long term business strategies may be modified or improved, but in all cases, the end
destination is known, and the goals to get there have been well thought out and planned.
Tactics, on the other hand, change everyday. Tactics are the methods, techniques and
tricks we use to achieve the goal.
A strategic business focus always embraces guiding principles, things you will and won't
do to achieve the goal. Things such as honesty and truthfulness are crucial to a sound
business plan. You won't stay in business long if you attempt to deceive people.
A strategic business focus also looks at elements like value adding, giving exceptional
service, developing customer loyalty by providing excellent information and products,
tracking and repeat testing of offers.
Those with a tactical business focus, find themselves frequently price cutting,
changing marketing methods mid stream, and using tricks to convince customers to buy
something they ordinarily may not want or need.
Is your business Strategic or tactical in focus.
Let's assume for a minute you have a vision or goal for your business. Something that
drives you to get up and slog it out day after day. You know where you want to go.
Now you need to figure out how to get to your goal.
So you set some interim goals and you work out some marketing tactics or techniques. For a
while they seem to work fine. One day you notice that your results have dropped
significantly.
The temptation to cut prices is enormous just to get the cash flow going again, but you
know that won't help your vision or long term goal because it would result in diminished
profits.
What do you do?
Go back to school.
This is one thing that sets apart top marketers from average marketers. Top marketers
never stop learning and testing new ideas. They change tactics frequently and they are not
afraid to enter uncharted waters.
Their basic business strategy doesn't change that much, but their marketing techniques and
tactics change ever day.
Years ago I heard an old saying that highlights what I am suggesting here.
"When you are green you grow, when you are ripe, you rot."
Never allow yourself to get ripe. To think you know all there is to know. If you are smart
you'll keep learning until the day you die.
Grab all the knowledge you can, every chance you can. Knowledge is power and on the
internet it translates into wealth and business growth.
Here a free gift for you to get started on your way to higher profits. It's series of
reports that will help you maximize your earnings from any affiliate program you are
involved in.
https://paydotcom.com/r/5296/trends/174786/
If you are new to the internet and you have limited computer skills then I highly
recommend a series of courses on a variety of useful topics, by our good friend Janet
Legere. These will provide you with useful skills and help you advance your internet
business.
http://www.contactlistbuilder.com/conference/workshops.asp?ref=jpeads
Talk to you again next week.
Till then... laugh, live and prosper.
Phil Basten
-----------------------------------------------------------------
Phil Basten is President of JPE
Advertising. Together
with his partner, Jane Mark, they have created some
of the internets most popular and innovative advertising
sites and resources. Sites like Free-Ad Depot and Joe
and Mable. You can see these programs at...
http://freeaddepot.com/
and http://joeandmable.com/
-----------------------------------------------------------------
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Guest
Article
The Magic Carpet.
by Bob Osgoodby
Read the article here
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Contest of the Day
Last Weeks Contest Question:
One day each year, daytime and nighttime are of equal length - What is this time period
called?
Answer:
Spring Solstice or Vernal Equinox
Congratulations to our WINNER:
No winner this week - try again and good luck
This Weeks Contest Question:
If it's 3pm EST New York, what time is it in Chicago, Phoenix and Los Angeles.
This Weeks Prize:
Free Twenty20 membership valued at $40.00
Send your answers to... WebPro Times Contest
Contest Rules: First correct entry received, WINS. Be sure to include
your full name and website link.
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with us - Get the exposure you need.
Reach over 73,611 members. Our readers get results and you can too. Book your sponsor ad
or solo ad today! http://webprotimes.com/
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Reader Feedback
Tell us what you think of the WebPro
Times. Let us know how we can improve the ezine, plus tell us the marketing tools that are
working for you so we can share them with our readers. Be sure to include your URL in your
tip. Email us
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Bottom
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PUBLISHER DETAILS
Web Pro Times is Published by
Jane Mark & Phil Basten
JPE Advertising
Australian Office
Suite 8, 9 Holdfast Promenade,
Glenelg, South Australia
Phone: 618-8376-6086, Fax: 618-8376-6168
New York Office (we are here
now)
736 Broadway, 4th Floor, NY, NY
10003, USA
Phone: 212-475-6001, Fax: 212-228-3819
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